Sr. Social Media Manager, Dr. Groot (TEMP)

About the Company LG H&H USA is a division of LG H&H, the #1 company in beauty and personal care in Korea. Since creating Korea's first ever cosmetics and personal care products over 75 years ago, LG H&H has become an industry leader in Asia, before expanding our business and merged with The Avon Company to introduce and grow our robust brand portfolio in the US and Canada.About the RoleThe Sr. Social Media Manager for Dr. Groot - LG H&H USA is a critical part of the digital marketing team, which is at the center of the growth plan for our brands. We are looking for someone who is obsessed with growing awareness of brands through experimenting with new tactics and strategies, grounded in data, and creative in approach to grow a fan base for the brand.ResponsibilitiesPartner with Director to architect and oversee organic social & influencer marketing strategies for key product launches and help develop big picture, always-on strategy for ongoing, evergreen marketing campaigns as well as brand and retail momentsIdeate and create daily social posts (for Instagram, TikTok, YouTube Shorts, etc.), which includes strong copywriting and keyword social search abilities for captionsManage the execution of day-to-day posting across all social media accountsWork with Influencer team for execution of campaigns from content briefing, content review, and internal dissemination of contents for maximization within the organizationPartner with Paid Social team to develop and maximize awareness and sales-driving influencer contentSupport key influencer and brand events and experiences ensuring activations are supported through organic social content and key influencer partnershipsUse data, viral trends, competitor and customer insights to shape brand's social content marketing and community management strategy, and provide regular reporting on results on a weekly, monthly and quarterly basisWork with Director to evolve reporting, analytics and insights and contribute to weekly, monthly and quarterly reports inclusive of social media and influencer results providing recommendations for optimizationCollaborate with Brand Marketing, PR, retail, Paid Social, and E-commerce teams to execute integrated campaigns across paid, owned, and earned channels and ensure social and influencer strategies are aligned to brand and sales prioritiesDevelop detailed briefs outlining campaign goals, key messages, content pillars, key platforms, tone of voice and desired visualsMaintain expertise in all things organic social and influencer marketing including platform updates, rising creator talent, FTC regulations, equitable fee structures, negotiation and deal-makingMonitor and analyze social media & influencer campaign performance data to identify trends, optimize campaigns and make data-driven recommendations to inform content opportunitiesDevelop and manage relationships with social vendors, partners and agency resourcesQualifications5 - 7 years' experience in social media, influencer relations, social content, and paid media experience for a consumer brand (in-house or agency)Bachelor's Degree in Marketing, Digital Communications, Business Administration or related fieldExpert in the social and digital landscape with strong understanding of various social media platforms, trends, and best practicesAnalytical mindset with the ability to use data to drive decision makingAbility to work cross-functionally and develop big picture strategyExperience with tools like Tribe Dynamics, Dash Hudson, Grin, and MeltWater is a plusLeadership and team management experience preferred.

Created: 2025-03-09