Digital Strategy Director

About Us:Novití  Communications is a leading PR and digital marketing agency specializing in design, architecture, arts, and culture. As we expand, we are seeking a Digital Strategy Director to lead the development of data-driven, high-impact social media strategies that elevate our clients brands across digital platforms.The Digital Strategy Director will be responsible for developing and overseeing strategic initiatives that maximize the effectiveness of our clients social media presence. This role requires a blend of creative storytelling, data analysis, and platform expertise to shape engaging digital narratives that align with each brand's identity and business objectives. The ideal candidate is a visionary thinker who understands the intersection of content, audience behavior, and digital trends. This role will also lead a small, agile team in a fast-paced environment, ensuring quick pivots and responsive execution as digital trends evolve. Additionally, the Digital Strategy Director will collaborate with the CEO to advise on scope development, recommend staffing needs, and optimize workflows to ensure sustainable team operations. The Digital Strategy Director will be responsible for developing and overseeing strategic initiatives that maximize the effectiveness of our clients social media presence.Key Responsibilities:Social Media Strategy & ExecutionDevelop and implement comprehensive social media strategies that align with client objectives.Lead the content planning and audience engagement approach for each platform, ensuring consistency across campaigns.Stay ahead of social media trends, platform updates, and emerging technologies to drive innovation.Identify growth opportunities for clients, including content collaborations, influencer partnerships, and new platform opportunities.Ensure the team remains agile, responsive, and adaptive to fast-changing digital landscapes and client needs.Performance Analytics & Data-Driven Decision MakingDefine and track key performance indicators (KPIs) for social media success, including engagement rates, follower growth, and conversion metrics.Utilize Sprout social and other social media analytics tools to generate insights and optimize content strategies.Conduct regular performance reviews and present data-driven recommendations and trainings to clients and internal teams.Thought Leadership & Brand PositioningServe as the social media expert for both clients and internal teams, guiding best practices and innovative approaches.Develop playbooks, case studies, and educational sessions to strengthen internal and client capabilities.Position the agency as a leader in social media strategy within the design, architecture, and cultural industries.Team Leadership & Agile ExecutionLead a small, high-performing team, ensuring a collaborative and fast-moving environment that can quickly adapt to industry changes.Guide content creators, copywriters, and community managers to produce compelling, brand-aligned content.Foster a culture of innovation, flexibility, and problem-solving to meet shifting client and platform demands.Provide mentorship and strategic direction to junior team members.Client Communication & Relationship ManagementLead social strategy presentations for clients, ensuring clear communication of goals and performance.Act as the primary strategic advisor for clients, ensuring that social media aligns with overall marketing objectives.Build and maintain strong relationships with key stakeholders.Key Qualifications8+ years of experience in social media strategy, digital marketing, or brand storytelling.Proven track record of developing successful social media campaigns that drive engagement and growth.Deep understanding of organic and paid social media strategies across platforms such as Instagram, LinkedIn, TikTok, and emerging digital channels.Strong expertise in social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics).Exceptional ability to translate data into actionable insights.Strong leadership, communication, and presentation skills.Experience working in design, architecture, luxury, or cultural industries is a plus.Ability to thrive in a fast-paced, constantly evolving digital environment.Why Join Us?Be part of a dynamic team working with top-tier clients in design, architecture, arts, and culture.Shape cutting-edge digital strategies that elevate brands on a global scale.Work in a collaborative, creative environment that values both storytelling and data-driven insights.Competitive salary, flexible work arrangements, and growth opportunities.How to Apply:If you're a visionary Digital Strategy Director who thrives at the intersection of storytelling, analytics, and brand-building, we'd love to hear from you! Please send your resume and a cover letter to Rosalind Batheja rosalind@ with the subject line Digital Strategy Director - (Your Name). The preference for this role is NYC based with in office 2-3 days a week but we are also open to applicants based in the following states: Illinois, Minnesota, Louisiana, Texas and Georgia.Salary range will be based on location and applicable experience.Please note Novití  is unable to offer visa sponsorship. Candidates will need to have unrestricted, permanent work authorization.

Created: 2025-03-09