Senior Digital Marketing Manager - 84321

Im working with a leading U.S. supplier of industrial, medical and specialty gases, and safety products looking to add a Senior Digital Marketing Manager to their team!Location: Hybrid in Radnor, PA - 3x a week onsiteSalary: $110,000-135,000/yrAbout this role:Develop, execute, manage, analyze and optimize digital marketing campaigns to increase both online and offline performanceOversee the weekly, monthly, quarterly performance and P&L of the digital advertising program, ensuring financial targets are met or exceededDetermine placement of digital ads within customer experience journeys, marketing programs aimed at online/offline revenue growth, lead generation, product adoption and other business needsDevelop and present summaries for leadership, identifying key areas of opportunity and risk, including business cases for areas of growth and innovation when appropriateCompetitive salary, bonus, and full comprehensive benefitsExperience:7+ years of digital marketing experienceKnowledge of B2B marketing tactics and lead conversion best practicesExperience executing digital marketing campaigns in SEM and PLA and having responsibility for budget pacing and P&LExperience writing creative briefs and business casesExpertise in display advertising, retargeting, SEO, landing page optimization, content marketing and digital analytics to ensure increasing conversion ratesInterested? Apply now!

Created: 2025-03-07