Marketing Specialist

Job Title: Marketing SpecialistLocation: Philadelphia, PAReports to: Marketing ManagerStatus: Full-Time Employee with BenefitsABOUT USPlaya Luna Presents x 100x Hospitality create destination music festivals, boutique concert experiences, touring VIP programs, and premium travel packages. Our mission is to craft immersive, high-end experiences where every detail is thoughtfully designed to bring fans closer to the music they love. We blend music, travel, and hospitality to create seamless, unforgettable events that foster community and lasting memories.THE ROLEWe are seeking a dynamic and versatile Marketing Specialist to support marketing efforts across our festivals, destination events, travel packages, and touring VIP programs. This role is integral to driving event awareness, engaging audiences, and ensuring high retention rates. You will contribute to brand storytelling, community engagement, and campaign execution while gaining hands-on experience across multiple marketing disciplines.If you're looking for a role that blends strategy, creativity, and execution in a fast-paced, music-driven environment, this is the perfect opportunity.KEY RESPONSIBILITIESEvent Awareness & Audience GrowthDevelop and execute multi-channel marketing campaigns to drive awareness and attendance for new and repeat events.Create strategies that attract new guests while engaging past attendees to increase guest retention.Assist in crafting targeted marketing plans tailored to different event types and audience segments.Collaborate with the team to define and refine messaging for new event launches and ongoing promotions.Content & Community EngagementDevelop compelling marketing materials, including social media content, email and SMS campaigns, website updates, and promotional assets. • Implement engagement strategies that foster conversation, brand loyalty, and audience interaction across digital platforms.Work with internal teams and external creative partners to ensure consistent brand messaging and tone.Contribute to alumni engagement programs, ensuring guests feel valued and connected.Creative & Brand MarketingWork with external designers and branding agencies to develop promotional assets for each event. Ensure brand storytelling and messaging are clear, compelling, and aligned with the event's identity.Shape content narratives and creative direction to create a cohesive brand experience.Marketing Operations & Guest Data AnalysisSupport social media execution, including scheduling, community management, and performance tracking.Manage email and SMS marketing campaigns to engage audiences at key moments in the event cycle.Track marketing performance using key performance indicators (KPIs), and identify insights to optimize strategies.Assist with onsite event marketing activations, integrating digital and in-person experiences smoothly.Analyze guest behavior and feedback to refine marketing approaches and improve retention.Press, Publicity & Partner CommunicationsAssist with press, media, and influencer partnerships, working alongside PR agencies to expand event exposure.Manage communication with marketing partners, sponsors, and brand collaborators to align with promotional goals.Identify strategic promotional channels, including media partnerships and influencer marketing, to reach new audiences through.WHO YOU ARE Strategic & Audience-Focused - You see the big picture and find innovative ways to increase event awareness and engagement.Guest-Centric & Community-Driven - You understand that our audience is more than just ticket buyers - they are part of a larger event experience and culture.Creative & Detail-Oriented - You balance brand consistency with fresh, engaging storytelling.Collaborative & Proactive - You thrive in a team-oriented environment, take initiative, and contribute innovative ideas.QUALIFICATIONS3 to 5+ years of experience in event marketing, digital strategy, advertising, or brand marketing.Bachelor's degree in marketing, communications, or a related field preferred.Strong copywriting, content creation, and storytelling skills.Experience with social media, email marketing, PR/publicity, and digital advertising.Ability to analyze marketing data and translate insights into actionable strategies.Excellent communication, organization, and project management skills.Experience managing multiple projects in a fast-paced environment.Proficiency in Google Suite, Microsoft Office, and design tools (Adobe Creative Suite, Canva, Photoshop).Passion for live music, festivals, and immersive guest experiences.Ability to travel as necessary.

Created: 2025-03-07