Digital Marketing Specialist

Digital Marketing SpecialistOnsite - Waukesha, WICompensation and Benefits - $85,000-$90,000 plus full suite of benefits (health, dental, 401K, etc)About Stronghouse:Stronghouse is a private equity-backed and high-growth provider of residential, multifamily, and commercial roofing, siding, and windows solutions with a mandate to be the leading consolidator and strongest competitor in the roofing space. Stronghouse's strategy is to achieve outsized growth both organically and inorganically via completing acquisitions and partnering with great operators in our markets.Job Overview: We are seeking a skilled and results-driven Digital Marketing Specialist to manage and optimize paid search campaigns (Google Ads, Bing) and paid social media campaigns across multiple platforms for all of our brands. The ideal candidate will have hands-on experience in paid search and social media advertising, with a strong ability to drive traffic, generate leads, and increase revenue through data-driven decision-making. This role will involve setting up, managing, and optimizing campaigns, monitoring performance, creating compelling ads, and ensuring all budgets are effectively utilized to achieve KPIs. Key Responsibilities:Plan, execute, and optimize paid search campaigns across Google Ads and Bing Ads to maximize performance. Manage paid social campaigns across platforms like Facebook, Instagram, TikTok, and others for all company brands to reach targeted audiences, drive engagement and achieve marketing goals. Collaborate with the content and design team to ensure ads align with brand messaging and campaign objectives. Manage and allocate budgets for both paid search and paid social campaigns, ensuring spend is optimized across all channels. Regularly track and report on key performance metrics (KPIs) including CPC, CPA, return on ad spend (ROAS), click-through rate (CTR), conversion rate, and others. Use analytics tools like Google Analytics, Google Ads, Bing Ads, Sprout Social and others to generate performance reports, conduct in-depth analysis and provide actionable insights and recommendations to improve results. Collaborate closely with other marketing team members (SEO, content, creative, etc.) to align on overarching marketing strategies. Stay abreast of the latest digital advertising trends, technologies, and best practices to contribute to the team's innovative approach to campaign management. Qualifications:Bachelor's Degree or equivalent in Marketing, Communications, Mathematics or a related discipline. 2-3+ years of hands-on experience managing paid search and paid social media campaigns. Strong understanding of digital advertising platforms, analytics tools and performance metrics. Proficiency in Google Ads, Bing Ads, Facebook Ad Manager, Sprout Social and other relevant tools (Google Ads & Google Analytics certifications are highly regarded). Experience in creating and optimizing ad creative, targeting and bidding strategies. Strong analytical skills with the ability to interpret data and drive decisions based on performance insights. Excellent communication, organizational, and project management skills. Ability to work independently and collaboratively in a fast-paced environment. Reasons to Join Organization:High-Growth, Dynamic Environment: Be part of a high-growth, acquisitive company where high achievers with ambitious career goals can thrive.Innovative Contributions: Take the lead in driving innovation and implement new strategies that enhance your role and the companys success.Career Growth: Benefit from numerous internal growth opportunities as the company continues to expand, providing a clear path for career advancement.Ambitious Goals: Join a company with aspirations and financial backing to achieve a $1+ billion valuation in the near term, positioning itself as the largest player in its vertical.

Created: 2025-03-06