International Brand Marketing Manager

Our client, a major entertainment company, is actively looking for an International Brand Marketing Manager to join their team in NYC! This is a hybrid position, candidate must be local to NYC and able to go onsite as needed. *** This begins as a 6 month contract with an opportunity to extend, covering a maternity leave ***Responsibilities:• Manage innovative brand and content campaigns that can be optimized and adapted across all international territories including current and new launch markets• Support with all aspects of marketing strategy development, building the plan, campaign briefing, execution, post-launch analysis• Coordinate & consolidate efforts across cross-functional international marketing teams to ensure 360-approach to campaigns in support of customer acquisition, engagement and retention efforts• Work alongside central Creative Team and agencies on development of all campaign assets and support key stakeholders• Drive cohesion and alignment of content and brand initiatives across all international territories and among cross-functional teams via local, international and global agenda-driven marketing meetings• Use data and insights to inform brand strategies and campaigns while delivering measurable brand and performance metrics• Implement, and enforce brand identity, positioning and usage guidelines to ensure consistency across all territories through marketing communications (brand and verbal identity)• Manage brand marketing budgets for internationalQualifications: • Bachelor's degree in a relevant field• Background and experience in the Media / Tech industry or Streaming and Digital environments• 4+ years of experience in direct-to-consumer marketing with a proven track record of managing and executing 360-degree marketing campaigns• Experience working in brand and content in a high-volume, fast-paced environment collaborating with cross-functional teams as well as internal and external partners• Experience working at an international level (across multiple geographic markets) in a matrixed consumer or content-based business is a plus• Experience in cross-platform marketing, performance media and/or overall marketing & distribution partnership• Clear understanding of the Streaming market and future trends• Excellent data analysis and data-based decision-making skills• Experience in handling marketing budgets in co-operation with external agencies• Strong written and oral communication skills• Ability and flexibility to adapt to changes in schedules and delivery• Creative problem-solving ability

Created: 2025-03-06