Salesperson
Always Food Safe - Denver, CO
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About the CompanyA dynamic and growing company, Always Food Safe (AFS) was founded in 2016 as a part of the NCCO family of companies. AFS has developed a selection of video-based training products that learners love, and businesses can use to gain effortless efficiency and unparalleled clarity in their training operations. Family-owned for more than 120 years, National Checking Company (NCCO) has developed and produced products that help food service and hospitality businesses succeed. With AFS and the other companies in the NCCO enterprise, it is building the foundation for another 120 years of excellence.AFS offers a comprehensive suite of digital products, including Food Manager Training, Food Handler Training, Allergen Awareness, Alcohol Courses, and Task Manager.About the RoleAlways Food Safe is seeking a dynamic and results-driven salesperson to join our team! In this role, you will focus on prospecting, lead generation, pitching solutions, building new business relationships, and closing sales with new customers. You will identify and develop new accounts within existing channels, driving growth and expanding our reach.The ideal candidate will have experience selling digital products, such as online training or software, with familiarity in the Education, Convenience Store, and Grocery sectors being highly preferred.Prospect, identify, and qualify new customers in target industries.Set up and deliver compelling sales presentations and product demonstrations.Follow up on inbound leads and convert prospects into customers.Attend trade shows and industry events to generate new leads and drive sales.Collaborate with marketing to refine messaging and optimize campaigns for lead generations.Work with the Sales and Marketing Director to explore new channels and business opportunities.Track and report on sales activities, pipeline, and key performance metrics, using AFS's CRM.Execute follow-up strategies to accelerate deal closure.Create and maintain positive relationships with key individuals (customers, stakeholders, colleagues).Other duties as assigned.QualificationsTo perform this job successfully, an individual must be able to perform the essential duties satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.This position requires a Bachelor's Degree in Business, Marketing or Liberal Arts, or commensurate experience.Required SkillsBe able to effectively utilize a PC for communication, tracking and other various tasks.Be able to travel by car and airplane.Able to work in an office setting and collaborate virtually with outside Sales.Have a strong work ethic.Be tolerant of rejection.Have the willingness to consultatively sell, to provide value-added solutions rather than commodities.Be able to identify and develop rapport with key individuals.Listen effectively to identify opportunities and convincingly present the benefits, advantages and features to a prospect or client.Preferred SkillsPossess industry knowledge.Strong understanding of the education sector a plus.Digital products and software as a service experience.Highly proficient in Salesforce.Passion to grow account relationships and negotiate win-win scenarios.Persistent and sales driven.Positive, initiative-taking and dependable.Strong verbal and written communicator.Strategic, fact gathering, analytical decision maker.Ability to exercise independent judgment and discretion in decision-making.Detailed with follow up and follow through.Highly responsive to accounts and internal partners.Flexible and able to adjust to priority changes.Comfortable selling software as a service solutions.Empathy and flexibility to work with busy food service kitchen schedules.Perform with integrity and accountability.Pay range and compensation packageSalary range is $60,000 - $75,000 per year [depending on experience]Please note that the specific compensation for this role will be determined based on your experience, qualifications, location, and internal equity considerations.Annual Incentive Pay target is 5% of earned base salary; commissions structure to be considered in Year 2.Auto Allowance is offered.Benefits Offered are Health Insurance (medical, dental, vision), Life Insurance, Disability Insurance, 401(k) with employer match, and Paid Time Off.Equal Opportunity StatementAFS is an equal opportunity employer.
Created: 2025-03-06