Marketing Manager

Assembled Products CorporationMarketing ManagerJob DescriptionJob Title:            Marketing ManagerDepartment:     Marketing                                      Reports to:        Director of Marketing   FLSA:                  Exempt Date:                  2/27/2025Summary/ObjectiveJotto Desk, a leading brand and innovator of aftermarket solutions for public safety vehicles since 1994, has been renowned for its pioneering designs, ease of installation, and rapid shipping. Our commitment to quality and innovation has established us as a trusted manufacturer for public safety agencies nationwide. We take pride in our collaborative culture, where every team member feels a sense of belonging and works towards a common goal. Our products ensure that public safety vehicles are safe, comfortable, and functional, enabling personnel to perform their duties effectively and positively impact the communities they serve. Assembled Products Corporation is seeking a dynamic and results-oriented Marketing Manager to spearhead our strategic marketing initiatives and enhance sales support for our Jotto Desk brand. This is a great opportunity to work for a company with a great family culture and fun start-up atmosphere, where you can lead the charge in managing and building a brand that provides essential equipment for police officers and other public safety personnel. In this role, you will be fully empowered to develop, implement, and execute strategic marketing plans to drive awareness, customer acquisition, and revenue growth. The ideal candidate will have a deep understanding of marketing principles and a proven ability to collaborate with cross-functional teams to achieve business objectives.Essential FunctionsReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Marketing Strategy Development: Create and implement comprehensive marketing strategies that align with business goals and target market segments.Market Research & Analysis: Conduct market research to understand customer needs, industry trends, and competitor activities. Use insights to inform marketing strategies and campaigns.Sales Lead Generation: Develop and implement strategies to generate and cultivate sales leads, working closely with the sales team to convert leads into customers.Cross-Functional Collaboration: Provide key market insights to innovation and engineering teams that inform the product development process. Collaborate with the sales on gathering key market information, strategy development and implementation, and pricing activities to ensure alignment and effectiveness. Vendor and Partner Relationships: Manage relationships with external agencies, vendors, and partners to ensure the successful execution of marketing initiatives.Brand Activation Planning: Organize and manage on-site retailer events, trade shows, and conferences to promote brand presence to drive sales and develop key customer relationships.Manage Media Campaigns: Collaborate with communications and design teams todevelop, execute, and manage comprehensive content plans across various media channels, including digital, print, and social media. Performance Tracking: Use analytics tools to track and analyze the effectiveness of marketing tactics, making data-driven decisions to optimize performance.CompetenciesStrategic AgilityAnalytical SkillsCommunicationCustomer FocusVendor Relationship FocusEvent Planning & ManagementDrive for ResultsCollaboration SkillsSupervisory ResponsibilityThis position has no supervisory responsibility.Work EnvironmentThis job operates in a clerical office setting. This role routinely uses standard office equipment such as computers, phones, copiers, filing cabinets, and fax machines.Physical DemandsThis is largely a sedentary role; however, some lifting, bending, stooping, and standing are necessary. Mental alertness and long periods of concentration.Position Type/Expected Hours of WorkThis is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m. Evening and weekend work may be required as job duties demand.Preferred Education and ExperienceBachelor's degree in marketing, Business, Communications, or a related field.3-5 years of experience in marketing, B2B marketing experience a plus. Strong understanding of marketing strategies, channels, and tools (e.g., Google Analytics, CRM platforms, marketing automation).Strong collaboration skills and the ability to work across various teams and departments.Excellent written and verbal communication skills.Experience managing agency relationships and marketing budget. Strong analytical skills with a focus on data-driven decision-making.Ability to manage multiple projects simultaneously with attention to detail.AAP/EEO Statement:APCprovides equal employment opportunity to all individuals regardless of race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to these characteristics. Discrimination of any type will not be tolerated.Other Job Duties: This job description is a general description of essential job functions. It is not intended as an employment contract nor to describe all duties someone in this position may perform. All employees of APC are expected to perform tasks as assigned by APC supervisory/management personnel, regardless of job title or routine job duties.

Created: 2025-03-04