Marketing Manager - Broadway at the National

Broadway at The National is seeking a Marketing Manager Overview: A Nederlander Presentation, Broadway at The National brings the magic of live theater to Washington, D.C., hosting world-class Broadway productions in the historic National Theatre. As a cornerstone of the city's performing arts scene, we are passionate about delivering unforgettable experiences for theatergoers while fostering a dynamic and collaborative work environment.We are looking for a dedicated and enthusiastic Marketing Manager to join our team. The Marketing Manager is responsible for the day-to-day administrative support of Broadway at The National's media campaigns, promotions, digital presence, and other marketing efforts. This is a full-time, in-office position that reports to the Senior Director of Marketing & Audience Services.If you thrive in a fast-paced, creative setting and have a passion for the performing arts, this is your chance to be part of something extraordinary!Responsibilities include but are not limited to: Paid Media:· Track the progress of all advertising plans, monitoring deadlines for various stages of campaigns across all media · Manage traditional media buying for print, TV, and radio advertising for all single ticket campaigns.· Collaborate with station promotion directors to develop compelling on-air promotions, on-site activations, and trade opportunities with special attention to increasing frequency and added value. · Provide weekly reporting for all traditional media, monitoring GRP and impression delivery to request and approve make-goods as appropriate. · Assist in the planning and execution of paid digital with Broadway at The National's digital agency, managing traffic, ongoing recommendations, and insight summarization. · Coordinate benefit fulfillment for Broadway at The National's media sponsors. Digital Media:· Oversee the execution of all organic social media efforts (Facebook, Instagram, YouTube, TikTok) for Broadway at The National. Includes scheduling, engagement monitoring, and tracking/optimization. ·Assign all graphic design requests to designers, coordinating edit requests and tracking approvals.· Assist with website and app updates as needed.Earned Media:· Assist in the execution of publicity opportunities for individual show campaigns. Includes coordinating talent appearances and interviews for TV, radio, and online pubs. · Maintain press asset digital filing, ensuring all show and venue assets are up to date, approved, and cleared for use. · Collaborate with influencers, community leaders, and online personalities to better champion all shows at The National. Community Partnerships:· Assist the planning and execution of large-scale promotions, grassroots outreach, and influencer marketing campaigns. · Support efforts to secure new partners across restaurants, hotels, clubs, and small businesses to meet engagement goals for both season and individual show campaigns. · Coordinate benefit fulfillment for Broadway at The National's restaurant, and community partners, including tickets, ad inclusions, and year-round brand amplification. · Manage tabling and activation efforts, liaising with brand ambassadors to represent Broadway at The National within the community to generate interest and advance sales.Qualifications · 3-5 years of relevant marketing, media planning, or agency experience required · Proficiency with MS Office and Google Suite required· Experience with Meta Business Suite preferred · GA4, WordPress, and SEO knowledge a plus· Excellent communication skills including both verbal and writing· An enthusiasm for the arts, entertainment, music, and theatre·  Comfort with a fast-paced environment with acute attention to detail is a mustAnnual Salary: $58,000-$60,000 To Apply: Interested candidates should submit resume and cover letter via email to careers@ or mail to theatre address below. No phone calls, please.The Nederlander Organization and National Theatre Group are committed to a workplace where everyone is free from bias, prejudice, discrimination, and harassment. The organization strives to ensure a welcoming work environment where everyone belongs and is valued, encouraged & respected for their unique contributions. We are focused on building a culture that acknowledges and values Diversity, Equity, and Inclusion. We are an equal opportunity employer and welcome all to apply.Broadway at the National is located at:Broadway at The National1321 Pennsylvania Avenue NWWashington, D.C. 20004

Created: 2025-03-04