Ecommerce Growth Analyst

Frette is a global leader in luxury linens and home furnishings, renowned for exceptional craftsmanship and timeless design. As we continue to grow our ecommerce business, we are looking for a data-driven Ecommerce Growth Analyst to join our team.Role Overview:The Ecommerce Growth Analyst will play a critical role in driving online sales and optimizing the digital customer experience through data-driven insights. This global role will be responsible for analyzing website performance, customer behavior, and marketing effectiveness to identify trends, optimize user experience, and develop strategies that drive growth.If you have a passion for data, ecommerce, and luxury retail, we invite you to join us in shaping the future of Frette's digital presence.Key Responsibilities:Data Analysis & ReportingMonitor and analyze key performance metrics, including website traffic, conversion rates, customer acquisition cost, sales revenue, and engagement across all digital channels.Assess customer behavior on-site, including purchase patterns, click-through rates, shopping cart abandonment, and conversion funnels to identify optimization opportunities.Build and maintain interactive dashboards and reports using GA4, Looker Studio, Power BI, or other analytics tools to provide real-time insights.Translate complex data into clear, actionable recommendations for business stakeholders.Growth Strategy & OptimizationDevelop and execute data-driven strategies to improve conversion rates, customer acquisition, and retention.Analyze the performance of existing country websites and evaluate regional traffic trends, user behavior, and sales performance to pinpoint areas of improvementIdentify market opportunities and emergent trends and to work with regional teams to develop localized strategiesRecommend product assortment, website merchandising, and promotional strategies based on data insights.Partner with regional Ecommerce, Digital Marketing and CRM teams to optimize marketing efforts across paid search, paid social, email and SEO, providing insights on audience segmentation and performance trends.Website & User Experience OptimizationCollaborate with the regional Ecommerce teams and external developers to enhance site usability, navigation, and overall user experience.Conduct A/B testing and analyze user behavior through heatmaps, session recordings, and journey mapping to identify friction points.Propose data-backed website enhancements to improve engagement and conversion rates.Cross-functional Collaboration & CommunicationWork closely with internal teams across Ecommerce, Marketing, CRM, Merchandising, and Operations, as well as external developers and agencies to implement data-driven strategies.Clearly communicate insights and recommendations through presentations and reports for senior leadership.Qualifications & Skills:Experience4 years of relevant experience in ecommerce analytics, digital marketing analytics, web analytics, or a similar data-focused role.Experience in the luxury retail or high-end consumer goods sector is a plus.Technical SkillsProficiency in Google Analytics 4 and other web analytics tools.Experience with Power BI, Looker Studio, or other data visualization tools.Strong Excel and Google Sheets skills, including the ability to create complex formulas, pivot tables, and data visualizations.Knowledge of SQL or other data querying languages is a plus.Experience working with Salesforce Commerce Cloud and Salesforce Marketing Cloud is preferred.Analytical & Business AcumenStrong analytical and critical thinking skills to interpret large datasets and extract meaningful insights.Ability to identify trends, patterns, and growth opportunities.Understanding of luxury retail, e-commerce operations, digital marketing, and customer behavior.Communication & CollaborationExcellent written and verbal communication skills, with the ability to present complex data insights to both technical and non-technical stakeholders.Experience working in a cross-functional environment, collaborating with teams across departments.

Created: 2025-03-04