AEM Content Marketing

About MarketingMarketing develops and deploys customized marketing plans and campaigns designed to attract new customers, deepenengagement with existing customers, develop award winning products, and deliver an exceptional customer experiencefor our Cobranded credit card, Branded card, and deposits programs. Marketing cuts across multiple disciplines in digital,insights, creative, communications, direct mail, call center, and face to face activities to deliver a seamless multi-channelapproach to meeting business goals and objectives.About MarTechThe MarTech Team manages the roadmap, vision, and usage of our MarTech tools and capabilities. We partner with the MarTech Product Owners and Technology to ensure the development of our tools supports Business needs and aligns to our overall roadmap for the MarTech stack. The MarTech team also owns execution withinthese tools in support of both Acquisition and Existing Customer marketing campaigns.We understand that power of great customer experiences and we work hard every day to make sure that the needs and expectations of our customers are met and exceeded. We focus our energies on making every customer engagement better than before.We understand that the more stable and prosperous our customers and communities are, the better we do as a business. When we invest in our local communities, when we support small business and innovation, when we help drive economic growth for all"”we're not only doing smart, sustainable business, we're also giving backand helping society at large.Overall purpose of roleManage and communicate status of Adobe Experience Manager (AEM) Content Production projects.Key Accountabilities• Author and deploy digital content within AEM, including product information and interface design usingtemplates and components. Includes proof-reading requirements/copy for quality, accuracy, grammar andpunctuation - adherence to content guidelines and SEO best practices.• Attend recurring production planning meetings, keep stakeholders engaged and accountable for meetingdelivery timelines, communicate build/target launch dates/publish freezes.• Assist in maintaining AEM Author Manual and related process documentation.• Support Development team and Product Owner for testing new features and/or enhancements, must be flexibleto provide support on Sprint Releases to perform QA/PVT during off business hours.• Be able to follow an established process and adapt to changes within the process guidelines.• Effectively manage multiple AEM content projects, driving them from start to a successful finish: On scope, ontime, high quality.• Create and maintain appropriate project documentation, such as project objectives, meeting agendas, minutes,requirements, issues, action items, metrics, and executive status reports,• Create, develop, communicate, and maintain project plans to ensure timely completion of projects andmanagement of stakeholder expectations.• Drive delivery on all aspects of AEM projects and appropriately leverage responsible team members for projectneeds.• Own communication of project status to the team and stakeholders throughout the project lifecycle• Run and coordinate internal meetings; all meetings have an agenda prepared and shared before the meeting• Work closely with team resources and customers to translate requirements into project schedule tasks anddependencies.• Leverage existing processes and identify areas for process improvement, assist with documentation of processupdates and additions as needed to improve efficiency.Stakeholder Management and Leadership• Interact directly with groups within B- to organize website content and digital assets, share progress andidentify/resolve issues.• Be effective and professional communications to/with stakeholders.• Be able to follow an established process and adapt to changes within the process guidelines• Demonstrate ability to problem solve issues• Demonstrate ability to make judgment calls relating to efficiency and prioritization of task completion.• Maintain a solutions-oriented attitude in approaching challenges and setbacks.We operate on the firm belief that whatever we do in life, we're better when we do it together. We act withenergy and imagination, championing innovation and sustainability, to make a positive and enduring difference.We are committed to an ongoing promise to our partners, customers, communities and beyond to make thingsbetter.Decision-making and Problem Solving• Demonstrate ability to make judgment calls relating to efficiency and prioritization of task completion.• Maintain a solutions-oriented attitude in approaching challenges and setbacks.Risk and Control Objective Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Enterprise Wide RiskManagement Framework and internal Policies and Policy Standards.Person SpecificationSkillset in Content Management Systems (CMS) with demonstrated experience in Adobe Experience Manager (AEM) andsupporting technologies.In addition to the skills required to execute the job well, were looking for people with the following qualifications togrow and contribute to our culture:• Empathy: An ability to see a situation from another person's perspective• Ownership: A strong sense of pride in your work• Connection: Build relationships with partners and colleagues• Innovation: Openness to finding creative solutions• Persistence: Desire to go above and beyond when necessary to get the job done• Collaboration: Work well with others while building projects togetherEssential Skills/Basic Qualifications:• Bachelor's degree in relevant field with information technology exposure: Digital Marketing or ComputerScience, or Project Management certification.• Exceptional verbal, written and interpersonal communication skills. Excellent analytical and problem-solvingskills, and attention to detail.• Self-driven, innovative, resourceful, and collaborative.• Strong time management and adaptability. Ability to work multiple projects with varying deadlines.Desirable skills/Preferred Qualifications:• 3+ years in Web Production/Content Management Systems. Adobe Experience Manager or other similar tools - REQUIREDstrongly preferred. Background in web publishing (Fluent in HTML & CSS. JQuery & JavaScript) is a plus.• Demonstrated experience in troubleshooting cross-browser and platform issues, and knowledge of responsiveweb page designs.• Basic understanding of web analytics. Knowledge of SEO and Agile software development best practices.• Passionate about digital experiences and trends in mobile, web, and other emerging technologies. Webambassador with the ability to come up with new ideas and influence others.

Created: 2025-03-04