Marketing Director (Permanent Hire!)

Key Responsibilities:Digital Marketing Strategy & Execution:Develop and implement data-driven marketing strategies to drive traffic, conversions, and revenue.Lead and manage SEO & SEM efforts to improve organic rankings and maximize paid search performance.Oversee paid media campaigns (Google Ads, Meta Ads, display advertising, retargeting, etc.).Optimize the marketing funnel (lead generation to conversion) and reduce customer acquisition costs (CAC).E-Commerce Optimization & Growth:Enhance the user journey through conversion rate optimization (CRO), A/B testing, and site performance improvements.Work with UX/UI and development teams to improve website design and functionality.Manage email marketing, SMS, and loyalty programs to drive retention.Utilize analytics tools (Google Analytics, GA4, Hotjar, etc.) to refine marketing efforts.Branding & Content Marketing:Develop and maintain a strong, consistent brand identity across all digital platforms.Oversee content marketing, ensuring high-quality, SEO-optimized content (blogs, landing pages, product descriptions, etc.).Manage influencer, affiliate, and partnership marketing to expand brand reach.Customer Relationship Management (CRM) & Retention:Develop and execute CRM strategies to enhance customer engagement, retention, and lifetime value (LTV).Optimize customer segmentation, personalization, and automated email/SMS campaigns.Leverage CRM platforms (Salesforce, HubSpot, Klaviyo, etc.) to track and enhance customer journeys.Implement churn reduction and brand advocacy strategies, including referral programs and VIP initiatives.Product Launch & Development:Lead go-to-market strategies for new product launches, ensuring strong brand positioning.Work with product teams to identify market trends, customer needs, and innovation opportunities.Develop pricing, packaging, and promotional strategies to maximize sales.Reporting, Analytics & ROI Measurement:Develop and manage marketing performance dashboards to track key metrics, campaign effectiveness, and customer behavior.Monitor and analyze ROI for all marketing campaigns, ensuring budget optimization.Provide weekly, monthly, and quarterly reports on website traffic, conversion rates, CAC, and LTV.Utilize tools like Google Analytics, GA4, Looker Studio, Tableau, and Power BI to generate actionable insights.Leadership & Cross-Functional Collaboration:Lead and mentor a high-performing marketing team.Collaborate with sales, operations, and technology teams to align marketing efforts with business objectives.Manage marketing budgets with an ROI-driven approach.Qualifications & Experience:Required:Bachelors or Masters degree in Marketing, Business, or a related field.7+ years of experience in digital marketing, preferably in e-commerce.Expertise in SEO, SEM, Google Ads, paid social, and CRO.Strong understanding of e-commerce platforms (Shopify, Magento, WooCommerce, etc.).Experience with analytics tools (Google Analytics, GA4, SEMrush, Ahrefs, Hotjar, etc.).Proven leadership experience managing marketing teams.Hands-on experience with A/B testing, performance marketing, and data-driven decision-making.Preferred:Experience with email marketing automation (Klaviyo, HubSpot, etc.).Familiarity with Amazon marketing (PPC, SEO, product optimization).If you are a strategic digital marketing professional with a passion for e-commerce growth, we encourage you to apply!Desired Skills and ExperienceKey Responsibilities:Digital Marketing Strategy & Execution:Develop and implement data-driven marketing strategies to drive traffic, conversions, and revenue.Lead and manage SEO & SEM efforts to improve organic rankings and maximize paid search performance.Oversee paid media campaigns (Google Ads, Meta Ads, display advertising, retargeting, etc.).Optimize the marketing funnel (lead generation to conversion) and reduce customer acquisition costs (CAC).E-Commerce Optimization & Growth:Enhance the user journey through conversion rate optimization (CRO), A/B testing, and site performance improvements.Work with UX/UI and development teams to improve website design and functionality.Manage email marketing, SMS, and loyalty programs to drive retention.Utilize analytics tools (Google Analytics, GA4, Hotjar, etc.) to refine marketing efforts.Branding & Content Marketing:Develop and maintain a strong, consistent brand identity across all digital platforms.Oversee content marketing, ensuring high-quality, SEO-optimized content (blogs, landing pages, product descriptions, etc.).Manage influencer, affiliate, and partnership marketing to expand brand reach.Customer Relationship Management (CRM) & Retention:Develop and execute CRM strategies to enhance customer engagement, retention, and lifetime value (LTV).Optimize customer segmentation, personalization, and automated email/SMS campaigns.Leverage CRM platforms (Salesforce, HubSpot, Klaviyo, etc.) to track and enhance customer journeys.Implement churn reduction and brand advocacy strategies, including referral programs and VIP initiatives.Product Launch & Development:Lead go-to-market strategies for new product launches, ensuring strong brand positioning.Work with product teams to identify market trends, customer needs, and innovation opportunities.Develop pricing, packaging, and promotional strategies to maximize sales.Reporting, Analytics & ROI Measurement:Develop and manage marketing performance dashboards to track key metrics, campaign effectiveness, and customer behavior.Monitor and analyze ROI for all marketing campaigns, ensuring budget optimization.Provide weekly, monthly, and quarterly reports on website traffic, conversion rates, CAC, and LTV.Utilize tools like Google Analytics, GA4, Looker Studio, Tableau, and Power BI to generate actionable insights.Leadership & Cross-Functional Collaboration:Lead and mentor a high-performing marketing team.Collaborate with sales, operations, and technology teams to align marketing efforts with business objectives.Manage marketing budgets with an ROI-driven approach.Qualifications & Experience:Required:Bachelors or Masters degree in Marketing, Business, or a related field.7+ years of experience in digital marketing, preferably in e-commerce.Expertise in SEO, SEM, Google Ads, paid social, and CRO.Strong understanding of e-commerce platforms (Shopify, Magento, WooCommerce, etc.).Experience with analytics tools (Google Analytics, GA4, SEMrush, Ahrefs, Hotjar, etc.).Proven leadership experience managing marketing teams.Hands-on experience with A/B testing, performance marketing, and data-driven decision-making.Preferred:Experience with email marketing automation (Klaviyo, HubSpot, etc.).Familiarity with Amazon marketing (PPC, SEO, product optimization).If you are a strategic digital marketing professional with a passion for e-commerce growth, we encourage you to apply!

Created: 2025-03-02