Head of Marketing (B2B)

Were partnering with a B2B tech company (Series A) that helps finance teams get clear visibility into their cash flow and managing decisions.The team is looking for a Head of Marketing and MUST have the following skillsets:Proven experience working in an earlier stage B2B company (with a focus on financial tech)Ownership of broader marketing functions (emphasis in Demand Gen and Product Marketing) and comfortability driving pipeline growth Comfortability working in ambiguity / lean environments (0-1)Experience working with international teams is a plus!New York Based - this will be a hybrid and in-person roleWhat We're Looking For:We're on the hunt for a dynamic and results- driven Head of Marketing to take our brand and growth strategy to the next level. This role is for a strategic, hands-on marketer with deep B2B software experience, ideally in fintech.You'll own brand positioning, demand generation, and go-to-market execution, crafting innovative campaigns that drive awareness, leads, and measurable business impact. If you thrive in fast-paced environments, love shaping strategy, have a ton of experience band want to build something big, we want you on our team.What you'll be doing:Develop and execute marketing strategies to establish the company as a leader in AI-powered treasury management, driving brand awareness and market influence.Own product marketing"”craft compelling messaging, ensure brand consistency across all channels, and equip the sales team with the tools they need to win.Lead multi-channel marketing efforts, including paid ads, SEO, field marketing, social media, and website optimization to drive engagement and pipeline growth.Create and drive content development strategy and thought leadership content, including white papers, case studies, webinars, and blogs.Implement and refine demand generation programs, leveraging automation and CRM tools to efficiently convert leads into customers.Analyze and optimize marketing performance, using data-driven insights to continuously improve strategy, boost conversion rates, and maximize impact.Your qualifications:Minimum of 10 years of experience in B2B software marketing, with a focus on financial technology.Proven ability to develop and execute multiple marketing strategies and projects at the same time that deliver measurable business results.Strong understanding of digital marketing channels and analytics.Excellent leadership, communication, and project management skills.Experience with CRM and marketing automation platforms.Experience working as a trusted partner to sales.Bachelors degree in Marketing, Business, or a related field is a plus.

Created: 2025-03-02