Sales And Marketing Specialist

Company DescriptionCovalent Activewear is a family-owned apparel powerhouse based in Columbia, Maryland, with private manufacturing facilities in Vietnam. We blend American design expertise with efficient apparel production to deliver high-quality, innovative clothing solutions. Our portfolio includes multiple successful private label brands spanning activewear, dancewear, and lifestyle apparel. Position OverviewWe are seeking a dynamic Sales and Marketing Specialist to drive our companys growth through integrated sales and marketing initiatives. This role will be responsible for developing and executing digital marketing strategies while building and maintaining strong relationships with clients and partners.ResponsibilitiesSales and Business DevelopmentIdentify and pursue new business opportunities through strategic partnershipsBuild and maintain relationships with key accounts and stakeholdersDevelop proposals and presentations for potential clientsCollaborate with internal teams to ensure delivery of client requirementsMonitor market trends and competitor activities to inform business strategyMarketingDevelop and implement comprehensive marketing strategies across email, social media, and other digital channelsCreate engaging content for various marketing platforms to increase brand awareness and engagementTrack and analyze marketing metrics to optimize campaign performanceManage the companys social media presence and engagementDesign and execute email marketing campaigns to nurture leads and maintain client relationshipsGeneralGenerate regular reports on marketing performance and sales activitiesMaintain CRM database and ensure accurate tracking of customer interactionsCoordinate with other departments to align marketing and sales initiativesStay current with industry trends and best practicesRequired QualificationsBachelors degree in Marketing, Business, or related field3+ years of experience in sales and/or marketing rolesProven track record in digital marketing and social media managementStrong understanding of marketing analytics and performance metricsExcellent communication and presentation skillsProficiency in CRM systems and marketing automation toolsExperience with content creation and managementStrong project management and organizational abilitiesPreferred QualificationsProfessional experience in the fashion, retail, and apparel industryKnowledge of SEO/SEM principlesFamiliarity with graphic design toolsBackground in sales pipeline managementExperience with marketing analytics platformsSkills and CompetenciesStrategic thinking and analytical mindsetStrong interpersonal and networking abilitiesExcellent written and verbal communicationTime management and ability to meet deadlinesProblem-solving and decision-making capabilitiesAbility to work independently and as part of a teamCreative thinking and innovative approach to marketingWorking ConditionsFull-time positionMay require occasional travel for client meetings or industry eventsSome flexibility in working hours to accommodate client needsBenefitsCompetitive salary commensurate with experienceHealth, dental, and vision insurance401(k) retirement plan with company matchPaid time off and holidaysEmployee discount on company products

Created: 2025-03-01