Associate Manager of Customer Insights and Analytics

Associate Manager of Customer Insights and AnalyticsThe Sage Group is seeking an Associate Manager, Analytics you would have the opportunity to drive transformational change working cross-functionally to impact our marketing analytics capabilities. Being human-centered is the core of their business, and they are looking for someone to tell their stories and empower ongoing strategic decision making within marketing. In an era where data signals outpace the ability of traditional tools to generate meaningful insights, you have the opportunity to help drive cultural changes by bringing strong quantitative skills with the ability to bring holistic consumer storytelling to life through measurement, data, and technology. You would also be a change agent to continue evolving the process of deploying these insights and optimizations into marketing and our agency partners. You should be passionate about marketing, data & analytics with a balanced mix of agency and/or client-side experience.You would work with various cross-functional partners across Marketing (Brand, Insights, and Brand Engagement), and Web Development, as well as vendors and agency partners to support our measurement framework, integrated reports and dashboards, and further evolve and embed Performance Analytics capabilities in business processes. You understand the value of collaboration with experience to infuse integration across teams, and skilled in buildingKey Responsibilities (in descending order of importance):1. Produce integrated Brand Engagement Optimization Learning Agenda, define and evolve KPIs with internal and external partnersCollaborate with internal stakeholders to ensure integrated marketing measurement is in place and leveraged for continuous improvement towards business goalsEmpower internal marketing strategy and operation groups with the necessary tools, skills, and capabilities to drive measurement, insights, and optimizationSupport external partners measurability adoption of our measurement tools ecosystem (e.g. MTA, Ad effectiveness, MMM, et al).2. Support the evolution of holistic insights and optimization through the orchestration of consumer signals across marketing touchpoints (website, CRM, Paid Media, et al.)Provide integrated performance and human-centered insights to marketing strategies and tactics in support of optimization and future decision making/planningUnderstanding of cross-functional analytics, strong track record of building relationships with stakeholders, and influencing decision makers to drive towards a holistic understand of a better consumer experienceCommunicating with and influencing cross-functional business partners, marketing analytics/data scientists, and agencies to propel marketing optimizationThrive in a high energy environment where tactical and strategic activities are expected to be driven in parallel.3. Support the development of a consistent and structured marketing testing approach which strives for rapid iteration and real-time optimization of consumer experiencesClosely partner with internal Marketing Analytics Capability Enablement team, Brand Engagement teams, and agency partners to support the design, execute tests, analyze results, and provide recommendationsChampion resulting insights with business teams and build strong cross-functional relationships to drive business adoption and determining next iteration of testing4. Proven ability at looking at solutions in unconventional ways. Sees opportunities to innovate. Explore and embed emerging Marketing Technology, Data & Analytics Capabilities that enables agile business decision-makingMaintain ongoing expertise on marketing technologies around targeting, analytics, data management and visualization, social monitoring, and search.Stay at the cutting edge to assess and recommend new tools, techs, skillsets within analytics data, platforms, methods & process innovations as the world evolves around more granular data and higher consumer expectations.Support internal and external long-term vision and architecture for data pipelines, and data management required to provide high-scale and high-integrity solutions that meet the dynamic, complex global data needs of Marketing Team (Clean Room, Data partnership integration, expand data sharing, et al.)Minimum Requirements:Bachelor's degree in analytics, marketing, economics, or relevant quantitative fields or 5+ years of relevant experience3+ years of relevant experiences with graduate degree.CPG experience helpfulExperience in data driven analysis, application, and associated technologies that enable media and digital strategiesApart from the Quantitative skills captured in Education and Experience, the candidate need to demonstrate strong core skills in the following areas:Analytical/Critical Problem-SolvingProject Management skills focusing on results and attention to detailsPlanning & Organizing and ability to manage multiple projectsInterpersonal and Collaborative Team SkillsThought LeadershipEffective and Persuasive CommunicationSkills and Abilities:Technical:Understanding of tracking capabilities and online metrics, development of KPIs, and experience using various measurement technologies such as:Market analytics tools (tagging and log file based), including but not limited to Google Suite, Ad effectiveness, MTA, Social Monitoring, SEO/SEM, Ad VerificationExperience with data visualization including development, deployment, and optimization (PowerBI, Tableau, etc.). Understanding of attribution models, statistical inference, and analytic tools like Python/R/SQL preferred.Experience with statistical analyses and market research tools (Muti touch attribution, marketing mix models, test and control ANCOVA analysis, panel analytics), syndicated POS data systems, and other analyses.Familiarity with large-scale data automation ecosystems including data management, governance, and integrationBusiness:Results Orientation - Motivated by success and passionate about achieving results. Persists in the face of difficulties and is optimistic and tenacious throughout. Self-starter comfortable with ambiguity. Ability to plan, prioritize tasks, manage dependencies and deliver on time.Communication - ability to convey insight through storytelling; synthesize, simplify, and explain complex insights to different audiences across functions and levels.Creativity & Innovation - Generating new and innovative approaches to problemsDuration: Full TimeLocation:Hybrid; Three days a week in Oakland, CA

Created: 2025-03-01