Account Director
Matlock ADPR - Atlanta, GA
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We are seeking a dynamic and results-driven Account Director to join our advertising and public relations agency - Multicultural experience is essential. The Account Director is responsible for overseeing an account team, including direct management and mentoring, as well as contributing to brainstorming and initiation of integrated program development for clients. This individual is responsible for managing and growing client relationships, and expanding services/business, on one or more client accounts. The ideal candidate will have a proven record of maintaining ultimate accountability for client satisfaction, increasing account revenue and overall growth, and will bring experience as a team leader. The responsibilities of the Account Director are as follows:Client FocusMay own the client relationships at the mid to mid-senior level within clients' organizational hierarchiesWith SVP, responsible for setting and managing client account expectationsOversee integrated marketing strategy development for assigned account(s), including the development of key alliances and advocacy that align with clients' brands and support the clients business objectivesMaintain primary responsibility for the quality, strategy, and integrity of all assigned agency products/services delivered to assigned clients, resulting in the cultivation of client intimacy, client loyalty and retention and organic growth opportunitiesEngage clients regularly to evaluate the success or failure of projects and initiatives, and plan for course correction and/or continual success as appropriateIdentify opportunities for growth within existing client accounts currently managed and present/position new ideas to clients continuously. Seek opportunities to upsell and cross-sell within the account to generate additional revenueIn conjunction with SVP manage profit and loss responsibility for assigned clients, as well as financial forecasting and SOWsDemonstrates significant knowledge of client industry landscapes and is comfortable playing an agency partner/support role within client teamsInternal FocusDevelop metrics and rationale for each account plan; provide ongoing consultation regarding strategy; and develop fees and budget allocation for agency services (SOWs)May be asked to participate in new businessWith Creative Director/Creative team and Director of Production/ Project Management, contribute to the development of creative and related project timelines and budgetsAct as lead in the hiring and training of Account team and development of individualized career plans, providing ongoing feedback, and conducting performance evaluations with direct reportsEnsure clear, ongoing internal communication regarding client and brand strategies, strategic insights pertaining to the client's business/industry, trends, initiatives, issues, and competitive intelligence, or similar to multidisciplinary team members. Inspire the team to consistently deliver superior client solutions that meet or exceed clients' goals/expectationsEstablish and maintain a thorough knowledge of client organization, competitive landscape, target consumers/audiences, stakeholders, products, etc.Other RequirementsExceptional interpersonal and communications skills with an out-going client-centric dispositionDemonstrate ability to lead a team in a highly collaborative environment to develop and advocate strategies to support and achieve client business objectivesA strong, strategic client-centric orientation, and the ability to form long-term relationships with mid-to-senior level partners within client organizationsAbility to motivate and lead others in the development, direction, and execution of initiatives including market research, media planning, creative development, production, public relations, social engagement, etc.Demonstrate budget management experience for client projects, including prior experience developing fees and budget allocationStrong strategic, analytical skills and effective problem-solving skills. Must also be able to exercise positive judgment to assess situations, evaluate options, make decisions, and draw conclusionsExcellent presentation and communications skills (written and verbal) including proficiency in Microsoft Office (Word, PowerPoint Excel) or similar along with TEAMs requiredOther Qualifications7 - 10+ years of relevant professional experience; Multicultural Marketing essentialExperience in Healthcare, Public Sector, Travel/Tourism, CPG, Automotive highly desiredBachelor's degree is required; an advanced degree in business is a plusMinimum of one (1) year of prior staff management, development, and mentoring experience preferredSelf-starter with ability to work independently/remotely manage a teamDemonstrated track record of expanding business with existing clients (upselling); and experience supporting new business initiatives requiredWhy Join Us?Work with top-tier clients and innovative campaignsCollaborative and creative agency environmentOpportunities for professional growth and developmentCompetitive salary and benefits packageIf you are a proactive and client-focused professional with a passion for advertising, public relations and experiential outreach, we'd love to hear from you! Apply now and become part of our team.
Created: 2025-03-01