Influencer Marketing Manager
Grown Brilliance - New York City, NY
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About Us:AJS Creations d/b/a/ Grown Brilliance is a rapidly expanding direct-to-consumer fine jewelry company specializing in diamond jewelry. Our most recognizable brand, Grown Brilliance, has quickly become the largest DTC specialist in Lab Grown Diamonds, selling engagement rings, wedding bands and fine jewelry in classic and contemporary styles. The site offers luxury jewelry at exceptional value, with options for every style and budget. Grown Brilliance was founded with the understanding that the right jewelry has the power to transform how you look and feel, and we strive to bring you that power with our commitment to timeless jewels and conscious living. AJS is developing additional, complementary businesses to serve all audiences.Job Description:We are looking for a dynamic Influencer Marketing Manager to develop and execute influencer marketing strategies, build meaningful creator relationships, and drive brand engagement. The ideal candidate is a highly motivated, collaborative, and driven self-starter with the ability to thrive as an individual contributor while also collaborating within a complex corporate structure. This role requires excellent communication, interpersonal, project management, and organizational skills, along with a strong ability to negotiate and drive results in influencer partnerships. This is an in-person role that requires you to be in the office five days a week.Key Responsibilities:Develop and execute influencer marketing strategies to align with brand objectives and campaigns.Work across the different AJS creations brands, and identify influencers based on the brand strategy and target consumer.Create & manage influencer and affiliate marketing budgets.Identify, recruit, and manage relationships with influencers across multiple platforms (Instagram, TikTok, YouTube, etc.).Negotiate contracts, deliverables, and budgets with influencers and agencies.Collaborate with internal teams (marketing, social media, PR, and creative) to align influencer content with brand messaging and goals.Manage influencer gifting, on loan items and payments.Monitor, analyze, and report on influencer campaign performance, using data to optimize future collaborations.Stay up-to-date with social media trends, emerging influencers, and best practices in influencer marketing.Ensure compliance with FTC guidelines and brand safety policies in influencer partnerships.Manage influencer gifting programs, event collaborations, and product seeding strategies.Work closely with analytics teams to measure ROI and effectiveness of influencer partnerships.Work on partnership ads with the internal marketing team.Possess the skill of recognizing brand values and identity, selecting influencers that align with the brand's vision and audience. We'd love to hear from people with: Minimum of a bachelors degree in marketing, Communications, Business, or a related field.3+ years of experience in influencer or affiliate marketing.Must have experience with at least one influencer marketing platform.Experience working with luxury, jewelry, fashion, beauty or lifestyle brands. (Preferred but not required)Proven track record of successful influencer campaigns and strong industry relationships.Excellent communication, negotiation, and relationship management skills.Deep understanding of social media platforms, content trends, and influencer dynamics.Data-driven mindset with the ability to analyze campaign performance and derive insights.Proficiency in influencer marketing tools and platforms.Ability to multitask, work under deadlines, and adapt to fast-paced environments.Why Join Us?Competitive Salary ($70,000 - $85,000, Depending on Experience)Medical InsuranceDental InsuranceVision Insurance401(k) Paid Time Off Grown Brilliance is an equal-opportunity employer. We make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state, or local law. If you have any questions regarding the position, need assistance, or require reasonable accommodation due to a disability during the application or recruiting process, please contact us at careers@.
Created: 2025-03-01