Product Marketing Manager

About the CompanyDo you want to make a difference in the lives of people and their pets? What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions? If this is how you see your career, HICC is the place to be!About the RoleWere looking for a talented product marketing manager to help drive growth, education, and awareness in the pet care market through the development and execution of strategic product marketing activities. As a part of our HICC marketing team and working closely with the brand managers and the content team from HQ, below is a sample of what you will experience and expect to accomplish:ResponsibilitiesProduct Owner - Strategy (50%) Act as a chief revenue officer for products at HICC PetRefine product strategySets business and technology goals for the productCollaborate with the HQ product team to create a multi-year road map for product capability across regions, ID gaps in resource needs (if applicable)Acts as the primary point of contact for global product resource planning and queue prioritizationLead monthly steering committee meetingsEnsure experience and design consistent with HICCs brand and legal requirementsProduct Analytics (25%) Establish and regularly review key KPIs - where measurement does not exist, work with local teams to establish a plan to begin measuring regularly.Uses data to develop insights and lead experience and shopping decisionsGovernance and Training (15%) Collaborate cross-functionally to ensure uninterrupted provision of product data to product instances in an automated fashionEstablish a cadence of data audit/review with cross-functional teamsLead efforts to create and maintain training resources for both internal and external stakeholdersLeads development and sharing of tool best practicesProcess Improvement (10%) Participate in the transition to the Agile development cycleStreamline existing and create new processes between Marketing and BusinessQualifications:BS/BA degree or higher3+ years of experience in product marketing or product managementProven records of strong digital consumer experience executionsBilingual in Mandarin Chinese and English is a mustTool Requirements: Shopify or other eCommerce platforms, A/B testing tools, chatbots, Google Analytics, HubSpotGood understanding of strategic business stakes and a true customer-first mindsetStrong verbal and written communication skillsProven ability to work efficiently with stakeholders, both internally and externally, and across different geographiesSolution-oriented, able to manage ambiguityAnalytical and process-orientedPay range and compensation package: $95,000-$130,000HICC America Corp. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, color, religion, sex, sexual orientation, gender identity, national origin or age.HICC America Corp. has adopted a drug-free workplace policy. Working under the influence of drugs or alcohol is not permitted.Any employment offer from HICC America Corp. is contingent upon the candidate having and maintaining a valid U.S. Work Authorization status throughout employment.

Created: 2025-03-01