Senior PR & Media Relations Manager - Beauty Industry

We are seeking a Senior PR & Media Relations Manager with 5+ years of beauty PR experience to join Olive Tree People as we expand in the U.S. market. This role reports directly to the VP of Marketing and Communication and requires a candidate with strong writing skills, a Rolodex of media contacts in the beauty industry, experience in ad buying, and the ability to organize high-impact press events. Experience both in-house and at an agency is preferred.Responsibilities:Develop and execute media engagement strategies, including national/consumer press, local/regional, and trade media.Write, edit, and upload press releases, ensuring maximum media exposure. You must be a top-tier writer with the ability to craft compelling stories.Leverage your Rolodex of media contacts to secure high-impact coverage.Lead ad buying strategies in top-tier media outlets to maximize brand reach.Organize and execute press events, media roundtables, and brand activations.Build and maintain strong connections with journalists, editors, and industry influencers.Manage media outreach, follow-ups, and press engagements.Arrange interviews and press coverage to elevate brand awareness.Monitor media coverage and compile press clippings.Assist with internal communication initiatives, including newsletters and company-wide updates.Support other communication-related activities within the company.Paid Print and Online Ad Buying in Top Tier MediaWork closely with the VP of Marketing and Communication to align PR strategies with overall brand goalsQualifications:5+ years of beauty PR experience.Proven track record of writing and distributing press releases as a top-tier writer.Strong, existing relationships with top-tier media, journalists, and editors.A Rolodex of media contacts within the beauty and lifestyle industries.Experience with ad buying in top-tier media outlets.Proven ability to organize and execute press events.Strong relationships with beauty and lifestyle media.Excellent verbal and written communication skills.Ability to multi-task, prioritize, and adapt to shifting tasks.Experience with influencer outreach and brand gifting.Highly organized, self-motivated, and detail-oriented.Ability to work independently and in a team setting.Creative, solution-based approach.Job Details:Job Type: Full-time, ContractPay:$120,000 - $150,000 per yearBenefits: Employee discountSchedule: Monday to Friday, with occasional weekends as neededApply now and be part of our growing team!

Created: 2025-03-01