Vice President, Marketing & Digital Strategy

OverviewMost real estate marketing is stale, uninspired, and transactional "” a sea of the same templated websites, generic apartment listings, and outdated advertising strategies. At Aker, we believe there's a smarter, more dynamic way to market communities, and we're looking for a leader who can redefine the industry standard.Key ResponsibilitiesGrowth-Focused Marketing Strategy: build and execute a data-driven, high-performance marketing strategy that sets Aker apart from every other real estate operator. Optimize marketing spend and lead flow to maximize leasing efficiency and reduce cost per lease.Next-Gen Real Estate Marketing: reject the bland, formulaic playbook used by most real estate firms and bring a fresh, creative, and experimental approach to property marketing. Use social, content, influencer partnerships, digital storytelling, and experiential marketing to drive demand in ways competitors aren't thinking about. Develop a direct-to-consumer leasing strategy that reduces dependence on third-party ILS platforms.Performance & Digital Marketing: own and optimize SEO, PPC, paid social, and programmatic advertising to maximize lead quality and conversion rates. Overhaul Google My Business and ILS strategy to ensure properties lead local search and outperform competitors. Build and refine marketing automation and CRM strategies to nurture leads and maximize resident retention.Branding, Storytelling & Digital Experience: lead the development of fresh, conversion optimized websites and digital experiences that don't look like every other property website. Build a compelling, cohesive brand identity across Aker's corporate and property-level marketing. Partner with leasing teams to ensure every touchpoint "” from website to tour to move-in experience "” feels seamless, engaging, and authentic.Data, Analytics & Optimization: define and own key KPIs "” lease conversion rates, cost per lead, brand engagement, and retention. Use A/B testing, analytics, and marketing attribution modeling to continually improve performance. Stay two steps ahead of the industry, leveraging data to make smart, proactive marketing decisions before competitors do.Qualifications7+ years of experience in growth marketing, digital strategy, or performance marketing. Multifamily or real estate experience is a plus but not required if you have a strong track record in consumer growth marketing.A deep, technical understanding of digital marketing "” SEO, PPC, paid social, email marketing, and marketing automation.A track record of driving measurable business impact through data-driven marketing strategies.A creative, experimental mindset "” you're not just tweaking ads, you're rethinking how to market real estate altogether.Experience managing external marketing partners, agencies, and in-house teams.Strong leadership and communication skills "” you know how to inspire teams, influence executives, and move fast.A degree from a top-tier university is a plus, but we care more about your ability to execute and drive results.

Created: 2025-03-01