Social Media Manager
FOUNDRAE FINE JEWELRY - New York City, NY
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WHO WE ARE:The FoundRae Collection is more than jewelry. The pieces are modern heirlooms, ones that allow the wearer to express something of themself to the world. The FoundRae collection is intended to become part of the wearer, a second skin, to be an expression of identity and of personal values.The collection is founded on a lexicon of archetypal, mythological and classical symbols with the intention of inspiring the wearer to take the wisdom passed down through generations and apply that to one's own life. FoundRae is a reminder, one we wear against our hearts or on our hands, of our capacity for change and growth. When you wear one of these pieces, you are announcing to yourself and to the world that everything you want and everything you want to be is already inside you - all you have to do is claim it.WHO WE ARE LOOKING FOR: Social Media ManagerPOSITION SUMMARY: The Social Media Manager will lead, elevate and execute our social media strategy across all platforms including content creation, research and reporting/performance. We are looking for a creative and passionate, social media obsessed thinker who can develop plans and create content for each social channel while overseeing the calendar and staying on top of trends and new ideas.RESPONSIBILITIES:In partnership with Senior Director of Communications and Events, lead the development of FoundRae's social media strategy across all channels, including Instagram, Facebook, TikTok, LinkedIn, and PinterestPlan and create compelling brand-led content that aligns with FoundRae ethos and highlights the creativity and craftsmanship of FoundRae designs and appropriately communicates the Founder and Creative Director's vision and voiceIdentify the brand's key messages to be communicated across social media and develop calendar to appropriately message at key commercial timesBuild and maintain a robust social content calendar that aligns with key collection launches, brand moments, and growth goalsPlan, schedule and incorporate content daily; update the calendar to allow for changes i.e: incorporating new content or new opportunities to reach brand goals and KPI'sWork with internal teams to understand timing of new product launches to coordinate and plan content across categories appropriatelyResponsible for all reporting including:Pull all social analytics weekly, monthly, quarterly and annually and interpret data; summarize insights and opportunities sharing "the why"Provide updates and share the effectiveness of social media resources internallyReview and analyze data and metrics to understand best practices for outreach and engagementCommunity management with a focus on engaging and expanding on conversations with external audiencesCreate a pipeline of social media ideas and campaigns, so that we can have a test-and-learn environment to advance our social content and community engagementManage and maintain social media budgetQUALIFICATIONS:Minimum of 5 years previous social media & content creation experience within the luxury, retail, lifestyle spaces in an entrepreneurial environment within Marketing or CommunicationsBachelors Degree in Marketing, Advertising or related field preferredAdvanced knowledge and best practices of social media platformsStrong analytical skills and experience analyzing data and developing insightsAbility to create elevated, luxury content and edit photos and videosFashion forward, intuitive, personable, a self-starter, multi-tasker and strong interpersonal skillsHighly organized and detail orientedMac proficient, knowledge of design programs a huge plusPrevious experience using Meta tools and advanced excel skillsThe appointed candidate will be offered an annual salary between $90,000 - $100,000as well as an opportunity for a bonus, a comprehensive benefits package including: medical, short and long-term disability, various paid time off programs, employee discount/perks and retirement plan.Our Company's Values:We value people: we want each other to be the best versions of who we can beWe value our relationships with our employees, suppliers and communityWe value diversity and promote inclusivity with our words, actions and imagesWe value professional development and personal growthWe value community service and philanthropyWe value and foster creativity and self-expressionWe value accountability for ourselves and the collective and show integrity through all our interactionsWe value storytelling and reading
Created: 2025-02-27