Field Account Manager

Dallas, TexasThe Field Account Manager develops strong relationships with automotive dealers (single OEM) in a defined region. They help the dealership managers (service and sales) by providing marketing consultation for all their business units.This role reports directly to the Regional Account Director for the Southwest region. The Field Manager works closely with the Latcha concierge teams, ensuring they are aligned with project objectives and effectively support dealer needs. The position is located in the Dallas area and covers 32+ dealerships in Texas and surrounding areas in the Southwest United States.KEY RESPONSIBILITIESWork closely with dealer service and sales teams to identify issues and challenges that they have month-to-month.Sell in the use of the our exclusive marketing platformTraining dealership personnel on the marketing platformBecome an expert in the marketing platform, programs and marketing journeysEncourage/sell digital media and direct mail campaigns/programs (meeting both dealer needs and Latcha/OEM KPIs)Ensure dealer strategies and dealer needs are effectively addressed.Meet with dealers every four to six weeks in-person or virtually (dealer choice) for one-on-one discussionsEnsure alignment with program objectives and facilitate data-driven decision-making through deep understanding of the platform and performance reportingResponsible for knowing and reporting on measurable metrics and KPI's.Weekly team meetings with Latcha/Field Management to present wins and learningsWork in conjunction with Latcha Concierge team (4) - ensuring alignment with project objectives and reporting on individual dealer needs.Work closely with Latcha Marketing Intelligence team/campaign planners to ensure that dealer needs are metParticipate in reports, meetings and updates to ensure transparency and alignment on all project aspects.Produce clear and concise written correspondence in emails, documents, and presentations.Track and report out on all project timelines, in consultation with Latcha Account and Project ManagementOPPORTUNITIES/PERFORMANCEFAM performance will be judged by KPIs met (dealer visits, dealer performance, dealer surveys, integration with Latcha teams, etc.)Bonus compensation is available in tiers based on meeting sales/financial KPIs and performance KPIsFuture compensation/raises are performance-basedEXPENSESTravel-related expenses (airline as needed, hotel, food) using Latcha-provided credit cardLatcha to offer monthly vehicle stipend (vehicle cost/insurance/gas/maintenance).REQUIREMENTS AND QUALIFICATIONSPrevious experience with auto dealership general managers, sales managers, and parts/service managersExperienced in meeting with the dealers on-site throughout a specific region leading sales and after sales marketing for their dealership(s).Outgoing, trusting personality with a true interest in achieving goalsComfortable and open to travel 3+ weeks per monthAutomotive marketing experience requiredExtensive knowledge in marketing, analyticsExperienced in managing multiple projects at the same time while communicating project statusExcellent writing, communication, and presentation skillsProficiency in full Microsoft Office suite, Smartsheet and MS Teams/ZoomThis position could be fully remote.

Created: 2025-02-27