Associate Media Director

Full-time Associate Media DirectorHybrid in AtlantaResponsibilities -Kick the tires on the brief and build the strategic approachLead the development of cross-channel media strategies for both traditional and digital channels (linear TV, radio, digital, social, programmatic, CTV, OOH, etc.)Analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channelsLeverage research tools and various inputs to drive thoughtful plans that will deliver against client objectivesRely on insight mining and consumer journey mapping to connect the brief to the tactical planEvaluate media proposals and provide POVs on your client's behalfQualifications -Required SkillsInsatiable curiosity and desire to know "why"Self-motivation, resourcefulness and ability to also think one step aheadAbility to learn quickly, think on your feet and lead a teamExcellent attention to detail and accuracyPast performance in managing and growing a teamPreferred Skills6+ years of media planning experience, 3 years in an agency environment preferredDigital and traditional experience requiredExpert knowledge of research tools like ComScore, SQAD, Simmons/MRI, Vivvix, Prisma etc.Strong knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverablesUnderstanding of site tagging and analytics platforms like Adobe and Google AnalyticsExperience working across various internal teams (Connections, Strategy, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where neededProactively suggest alternative approaches to solving problemsGuide and inspire creative

Created: 2025-02-26