Aspiring Marketing Director

Introduction: By the time you finish this job description, you will have a crystal clear picture of whether or not this job is for you "” beginning with this high-level overview and moving to the details below.Do you lead with confidence, thrive under pressure, and drive results with strategy and precision? Are you a competitive problem solver who creates systems, manages chaos, and inspires others to keep up? If youre built to win, let's talk.Mission Hotels (Powered by Anchor Investments) owns and operates the Top 3 most highly reviewed boutique hotels in Nashville, TN, (The Russell, The Gallatin, and 506 Lofts) and is the only hotel company in America to give away the majority of its profits to those experiencing homelessness "” positioning our team to make an impact both personally and professionally.Job Title: Marketing Coordinator (Future Marketing Director)Role Overview: Create lasting impact by building Mission Hotels into a recognized hospitality brand, driving direct revenue through innovative marketing, and ultimately maximizing our ability to support those experiencing homelessness. Success means increasing direct bookings, occupancy, and length of stay while reducing OTA (online travel agency) dependence through creative marketing and authentic community relationships.Before you apply, the following statements should resonate deeply with you:I naturally spot opportunities and take initiative, treating each project as if it were my own business venture.I view challenges as learning opportunities and eagerly dive into new approaches, even if success isnt guaranteed.I bring high energy and positivity to every interaction, building meaningful relationships with team members and partners.I make confident decisions while appreciating the safety net of a supportive team that encourages calculated risks.Innovation excites me, and I thrive when given the freedom to explore creative solutions to complex problems.I balance strategic thinking with hands-on execution, always willing to roll up my sleeves and get into the details.I approach each day with an experimenters mindset, eager to discover what works and what could work better.I take ownership of my projects while knowing when to seek guidance from experienced team members.I find joy in building and iterating, viewing each task as an opportunity to improve and innovate.I believe in being a faithful steward of all thats entrusted to me and see business as a force for good.We imagine this candidate will deeply resonate with the phrase:"To whom much is given, much is required." and Our corporate Vision "” "To build Americas most generous real estate company, redeeming CRE one team member, experience, and property at a time"Why This Job Is Special:This role is for someone who gets a thrill from building. If youve ever thought "I wish I could try that" while studying another brands success, this is your chance. Were looking for someone who wants to:Own their marketing budget and make real decisionsExperiment constantly and scale what worksBring winning strategies to life in creative waysBuild genuine relationships in the Nashville communityLearn and grow through hands-on experienceCreate processes that drive resultsMake a tangible impact through our missionWe dont need someone who wants to follow a rigid playbook. We need someone who:Brings energy and optimism to challengesTakes initiative without waiting for perfect informationGets excited about trying new thingsLoves to learn and adapt quicklyWants to own their resultsKey Functions & Daily Responsibilities:While we dont expect mastery in all areas, were seeking someone with strong digital marketing fundamentals whos eager to grow. The right candidate will show proven ability to learn quickly, take ownership, and develop new skills.PPC Management & OptimizationExecute and optimize Google Ads and/or Meta campaigns for ROASAnalyze weekly performance metrics and implement platform adjustmentsPlan quarterly paid advertising objectives based on seasonal dataSocial Media ManagementDirect social media strategy and content calendarOversee intern teams content creation and postingTrack engagement metrics and optimize performanceStrategic PartnershipsDevelop and manage local business partnershipsOversee influencer relationships and deliverablesCreate and track partnership performance metricsOTA & Channel ManagementMaintain positive and consistent relationships with OTA representativesOptimize listings across Airbnb, Expedia, and Monitor competitive positioning and pricingEmail MarketingCreate and execute bi-monthly email campaignsOptimize email performance using historical dataManage subscriber growth and segmentationWebsite OptimizationMonitor and improve conversion ratesManage content updates and technical implementationsOptimize booking engine experienceTeam LeadershipConduct regular 1:1s with marketing internsDrive deliverables and performance trackingLead quarterly development planningQualifications: 2-5+ years digital marketing experience with demonstrated success in at least 2-3 core areas belowCore Areas:Paid advertising (Google/Meta) campaign management and optimizationSocial media strategy and content managementEmail marketing automation and campaign developmentWebsite optimization and analyticsNice to Have:Hospitality industry marketing experienceExperience in entrepreneurial/startup environmentsBasic HTML/CSS and design tool proficiency (Canva)Familiarity with hotel platforms (Revinate, OTAs)Background in building strategic partnershipsAdvanced analytics and content strategy experienceAdditional qualifications:Strong data analysis capabilities using Google Analytics and other toolsProject management skills with ability to handle multiple prioritiesExcellence in copywriting with focus on customer journeyDemonstrated ability to learn and adapt quicklyWe value potential and willingness to learn over having all qualifications.Our Values (Non-negotiables):Team > Self: Making decisions for the greater goodAggressive Learning: Constantly growing and improvingDrive: Entrepreneurial spirit and ownership mentalityGive It Away: Living generously in all we doRelentless Optimism: Believing we will solve challenges with excellent workFun Matters: Laughter is a good thing and should happen oftenWork Environment:Based in our beautiful Nashville hotel propertiesCollaborative, mission-driven teamEOS (Entrepreneur Operating System) workplaceFreedom to test and implement ideasChance to shape the future of hospitality in East NashvilleCompensation and Benefits:Salary is dependent on experience. The salary range is set to match the expected years of experienceHealth/Dental/Vision Insurance & HSA contributionsGenerous PTO and Paid Holidays1 Philanthropic day per year + $2,000 Annual Donation to your charity of choiceCell Phone and Professional Development AllowanceUnmatched experience and learning opportunitiesOur company runs on EOS:That means as a member of this team, you will have leaders who:Give clear directionsMake sure you have the necessary toolsAct with the greater good in mindDelegate appropriatelyTake time to understand your role and how you can help the companyMake their expectations clearCommunicate wellHold effective meetingsMeet one-on-one with you bi-weekly or more, if neededReward and recognize your performance

Created: 2025-02-26