Product Marketing Manager - Monetization

Product Marketing Manager, Monetization Hybrid in office 3 - 4 days per week - NY, NY, Mountain View, CA or Bellvue, WAOur client is one of the largest local news platforms in the US & defines a new way for users to engage with local news. They help a new generation of readers find and engage with vital, locally published content and information. They are expanding their team and looking for senior talents to accelerate growth - including a Product Marketing Manager, Monetization.ResponsibilitiesLaunch new features to the public with strategic communications that drive adoption and engagement.Collaborate with product teams during early development stages to craft messaging strategies.Establish guidelines for messaging and develop promotional assets during testing phases.Gather input from users and stakeholders to refine and optimize features.Gain a deep understanding of the company's advertising platform and its capabilities.Develop comprehensive support materials, including playbooks, FAQs, and training guides.Lead internal training sessions for sales, account management, and partner teams.Design and implement onboarding email campaigns to ensure seamless experiences for advertisers.Create scalable resources such as webinars, tutorial videos, and multimedia content to enhance feature adoption.Plan and evaluate the effectiveness of campaigns, adoption metrics, and marketing initiatives.Spearhead efforts for scalable growth through events, training programs, and cross-department marketing strategies.Monitor and analyze adoption rates, onboarding effectiveness, and campaign performance.Work with analytics teams to assess marketing outcomes and identify improvement opportunities.Partner with teams across product, engineering, sales, and customer success to ideate, test, and refine strategies aligned with business goals.Build and engage a community of users and advertisers through thoughtful communication and impactful campaigns.QualificationsAt least 5 years of experience in ad tech, digital marketing, or a similar field.Bachelor's degree in Marketing, Business, or a related discipline.Demonstrated success partnering with marketing teams and launching innovative products.Proficiency with tools like SQL, Amplitude, MODE, and project management platforms.Strong analytical abilities with a proven capacity to transform data into actionable strategies.Comprehensive understanding of digital marketing channels, including SEO, SEM, email, and social media.Familiarity with UX principles to boost user engagement and satisfaction.Experience in fostering online communities and managing B2B partnerships.Excellent writing skills and experience in developing content for various formats.Self-motivated and entrepreneurial mindset, comfortable working in dynamic and ambiguous environments.Annual Base Pay Range$125,000 - $175,000 USD

Created: 2025-02-26