Paid Media Supervisor

Are you ready to embark on an exciting journey where your talents are valued, and your potential is limitless? At Deerfield, we believe in fostering a culture of excellence, where every team member is empowered to make a difference and contribute to our collective success.Deerfield is the marketing and communications partner of choice. Purpose-built to scale with our clients, our specialist teams craft stories that matter and bridge meaningful connections to advance healthcare products to the people who need them most. Our full-service capabilities are rooted in storytelling and powered by technology to deliver focused strategy, optimized execution, and tangible outcomes. Further, our flexible working model allows us to scale and grow alongside our clients - whether providing expert consultation, serving as a strategic executional partner, or acting as full agency of record.We are built to serve and designed to deliver.Position SummaryThe Supervisor, Media Platforms will support the planning and execution of pharma specific paid media campaigns across Search, Social, and Programmatic channels. This role requires a strong understanding of digital media platforms, including Meta, LinkedIn, Reddit, Snap, TikTok, X (formerly Twitter), and other emerging social networks. Additionally, the role involves managing search engine marketing and paid search campaigns, as well as evaluating Demand-Side Platforms (DSPs) for programmatic media buying.The Supervisor will play a key role in shaping media strategies, optimizing campaign performance, and ensuring seamless execution. They will also help guide junior team members, collaborate with internal teams, and work closely with clients to achieve successful media outcomes.Key ResponsibilitiesTechnical Expertise Support the development and execution of multi-channel media campaigns, with a focus on Search, Social, and Programmatic mediaApply strong knowledge of social platforms such as Meta, LinkedIn, Reddit, Snap, TikTok and X to optimize campaign performanceManage search engine marketing and paid search efforts to drive measurable resultsAssist in evaluating and recommending DSPs for programmatic media buying based on client needsHelp oversee the integration of ad-serving technologies and media management platforms to ensure smooth execution and accurate trackingStay up to date on emerging digital media trends and platforms to enhance campaign effectiveness and drive innovationClient Centric Support the team in developing media strategies that align with clients' business goals, ensuring data-driven and actionable plansProvide guidance to clients on optimizing their digital media investments across Search, Social, and Programmatic channelsHelp build and maintain client relationships, acting as a key resource in navigating digital media opportunities and challengesTeam LeadershipMentor and develop a team of planners and buyers/traders, fostering a culture of excellence and continuous learningProvide strategic guidance and support to team members, enabling them to tackle complex media planning challenges with confidenceOversee the performance management of direct reports, ensuring alignment with the companys objectives and fostering professional growthCommunicationEngage actively with clients and media partners, ensuring clear communication of project status and objectivesProvide counsel and promptly respond to feedback, demonstrating proactive leadership and commitment to client satisfactionCultivate strong relationships based on trust and respect, essential for long-term partnerships.Build rapport with media partners to advance clients business interests strategicallyDevelop client and partner management skills, enhancing communication and strategic alignmentEnsure organization and responsiveness to drive client satisfaction and uphold the agencys reputationGuide the team towards achieving business objectives through strategic communication and proactive managementCollaboration Collaborate with internal departments to achieve shared goalsDemonstrate exceptional written communication in client interactionsUtilize effective listening skills to address issues and seize growth opportunitiesBuild strong, cohesive teams with clients, media partners, and internal departmentsTake ownership of responsibilities, ensuring alignment with team and agency objectivesCommit to delivering on timelines and provide transparent updatesEstablish clear communication channels to foster trust and alignmentFoster cross-functional collaboration and synergy with internal departmentsProvide leadership and management, coaching team members for performance and developmentLead new-hire training to enhance team expertiseDeliver media training to improve planning and execution, and present compellingly to stakeholdersQualificationsBachelors Degree in relevant field3+ years advertising experienceMedia experience requiredExtensive online media experience required2+ years management experience preferredPlatform Media (Search, Social, and Programmatic) experience requiredPharma Industry experience requiredRequired Skills Demonstrates a distinguished track record of steering teams to success through mentorship and development initiatives, while orchestrating high-impact projects that drive organizational growth and innovationExtensive experience in Search, Social, and Programmatic media planning and buyingPossesses in-depth knowledge of leading ad serving technologies and industry-standard platforms, ensuring seamless campaign execution and performance optimizationExhibits robust analytical skills, adept at discerning the effectiveness of media tools and technologies utilized by the media team, identifying areas for improvement and innovation to elevate agencys capabilities and market presenceMastery knowledge of media management & finance platform (Media Ocean - Prisma or equivalent) required. Strong proficiency and the ability to provide coaching and management of junior team members managing media planning / buying end-to-end across several clients. Strong financial acumen required.Knowledge of: DoubleClick, Google Campaign Manager 360, Google Analytics 4, Vivvix, and other self-service platformsExpert knowledge of applications: Microsoft Excel / Google Sheets, Microsoft Powerpoint / Google Slides, Microsoft Word / Google DocsPreferred ExperiencePlatform Proficiency: The Trade Desk, DV360, Amazon DSP, MediaMath, Xandr, Yahoo DSP, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Snap Ads, Google Ads, Microsoft AdsAudience Targeting & Data Management: First-party & third-party data, CRM integrations (Salesforce, HubSpot), Lookalike & Retargeting Audiences, DMPs, contextual targetingBid Management & Optimization: Real-time bidding (RTB), dynamic CPM, CPC, CPA strategies, pacing & budget control, automated bidding toolsAd Verification & Brand Safety: Tools like IAS, DoubleVerify, MOAT, ad fraud prevention, viewability trackingCreative & Ad Formats: Display, native, video, CTV, audio, dynamic creative optimization (DCO), responsive search ads (RSAs)Tracking & Analytics: Google Analytics, Adobe Analytics, platform-specific reporting, UTM tagging, conversion tracking (Google Tag Manager, Meta Pixel)Scripting & Automation: Basic SQL, Python, JavaScript for data analysis, bulk optimizations, API integrations for reportingSearch & Social-Specific Skills: Keyword research, match types, ad copy testing (Google Ads, Bing Ads), A/B testing, Shopping Ads, Performance Max campaignsEmerging Tech & Trends: AI-driven bidding, privacy-first targeting (Google Privacy Sandbox, iOS ATT), cookie-less solutions, machine learning-based optimizationsAt Deerfield, we are dedicated to building a diverse, inclusive, and authentic work environment, so if this role and our culture excite you, we encourage you to apply even if you do not have the exact experience or meet all of the requirements outlined in this job posting. Our HR team will review your resume and experience to see if you align at a different level or possibly better align to other open positions.Deerfield is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Created: 2025-02-26