Vice President of Public Relations, Fashion and Retail

About JBC:Since JBC launched in January 2014, weve been hyper-focused on one thing, and one thing only: results. By crafting meaningful narratives and devising dynamic, results-driven strategies, weve developed an innovative roadmap to media relations that ultimately drives growth and scale for our partners. JBC is proud to represent todays most uniquely competitive brands that are upending the evolving consumer market. We build meaningful relationships with our partners on the pillars of transparency and empathy, and with our unique data-driven approach, our efforts speak to consumers, investors and the industry as a whole to secure market share and a defining foothold within our portfolio brands' respective categories. JBC is headquartered in both New York City and Los Angeles, but our reach is global. Our team is widely respected with a talent retention rate that is amongst the highest in the industry "” reflected in our longstanding commitment to a forward-thinking workplace culture. We provide compassionate benefit packages, including comprehensive reproductive-care benefits, four-day summer workweeks, agency-wide monthly mental health days. We view our work through the lens of diversity, equity, and inclusion "” championing the next generation of entrepreneurs, no matter their identity or background. Some of our competitive, human-first programming includes:Split in-office x work-from-home scheduleFlexible PTO and four-day summer workweeksCommitment to DEI via workshops, speaker sessions, and engagement opportunitiesOngoing philanthropic events, both in-person and virtuallyAbout the Job:The AVP of Fashion specializes in generating opportunities, writing and developing dynamic pitches and executing day-to-day media relations efforts. This role plays an integral part in ideation and brainstorming across the division. They maintain strong relationships with national and regional media outlets. Senior-level staff are also a cheerleader for the agency -- suggesting new initiatives for team building and keeping a positive work environment. With a roster of dynamic fast-growing clients, you will craft messaging, and leverage media relationships to create compelling narratives that support the clients vision and mission.Position Reports to: Senior Vice President of Fashion DivisionYour Responsibilities:Developing PR strategies and dynamic pitches to meet client objectives and goals; Going above and beyond traditional pitching efforts to suggest interesting media activations to support brand objectivesStrategic planning and execution of outreach plan with little to no changes from Senior Vice President / Managing DirectorEnsure all teams are meeting client goals and objectives; keep teams on trackHeavy pitching and securing feature stories, brand stories, etc. on a national and regional level across online, print, broadcast and podcast mediaSpearhead thought leadership media opportunities for clients / foundersWork alongside JBC's specialized divisions including Executive Speaking to ensure all clients are speaking at the appropriate panels and events (both in person or digital), as well as put forward for broadcast interviews (business and consumer) and trend segment opportunities  Drafting of press releasesOversees monthly client reporting and the updating of client materialsCommunicating with clients regularly via email, phone and in person and building strong relationships with clientsCommunicating daily with high-level editors/mediaManaging and mentoring junior and mid-level staffPosition Goal:Participate in new business opportunities for JBCSupport in the drafting of new business proposalsAbout You:Bachelor's degree10+ years of relevant experienceA strong editorial network of business, fashion, and retail editors and writersA clear vision of the industry and competitive landscapeNaturally proactive, with outstanding attention to detail and meticulous organizational skillsA people person, skilled at building rapport and collaborating across teamsSkilled writer and communicatorAbility to both balance many priorities and act resourcefully, all while maintaining a positive attitudeVaccination against COVID-19 is a requirement if hired. Candidates may request accommodation due to disability, sincerely held religious belief or exception required under applicable lawBenefits:JBC is committed to the health, happiness, and well-being of each and every one of our employees, both professionally and personally. We strive to make our workplace one where team members are not only supported across their short- and long-term trajectory of career growth but are also fulfilled as people, in and out of the office.Our benefits include, but are not limited to:Flexible paid time off policy, including vacation + additional paid caregiver leave4-day workweeks in Summer and half days on Fridays Fall through Spring12 weeks paid leave to bond with a newly born, adopted, or fostered child, with a 6-month waiting period for full-time employeesInclusive holiday calendar and a paid break in December running from Christmas Eve to New Years DayComprehensive health insurance for all employees, and a 401k matching plan for you to invest in your futureIn-house committees that plan monthly programming as it relates to internships, team-building, community service, employee recognition, and moreMonthly stipend toward cell phoneFlexible working schedules and hybrid return-to-office with Fridays always remoteNo waiting period for paid sick leaveGenerous bereavement leave policy, including pregnancy lossAgency-wide Monthly Mental Health DaysAdditional Mental Health paid time away for parents each weekJob Type:Full-TimeJob Location:Hybrid: 3 days remote + 2 days in-office in New York, NYContact:careers@Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't match perfectly with every qualification in the job description, we encourage you to email us anyway. You may just be the right candidate for this or other roles.Jennifer Bett Communications, LLC ("JBC") is committed to a diverse and inclusive workplace. JBC is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Created: 2025-02-25