Director of Growth & Revenue

Job Title: Director of Growth & RevenuePosition SummaryThe Director of Growth & Revenue is a cross functional roll, pivotal in propelling Oso & Me's onlinebusiness to new heights. This role is responsible for devising and implementing strategies to expandOso & Me's market presence, revenue, and customer base. Reporting to the Founder and Financeteams, the Director of Growth & Revenue will work in close collaboration with Oso & Me'smanagement and marketing teams to offer leadership, shape strategic sales initiatives, and to driveand execute the operations of the eCommerce, wholesale and digital marketing divisions.Key responsibilities include -Strategic LeadershipResponsible for developing and implementing growth strategies aimed at increasing customer base, revenue, market share, and profitabilityCollaborate with the executive leadership team to define and implement the strategic vision for Oso & Me's online & wholesale businessWork alongside the CEO and COO to develop, refine, and enhance Oso & Me's eCommerce strategy aimed at maximizing profitability and fostering sustainable growthDevelop and execute the comprehensive website strategy development and daily operationsCreate a forward-thinking strategic roadmap and channel plan, including annual budget forecastingResponsible for evaluating and integrating new, profitable customer acquisition channelsOversee the wholesale team, developing and implementing strategies to drive revenue growth, and ensuring alignment with broader eCommerce initiatives to maximize performance across all sales platformsProvide leadership and strategic oversight to both the Wholesale Associate and eCommerce Associate, ensuring seamless collaboration between online and offline sales channels to drive overall business growth and enhance customer experienceWork with finance and merchandising teams to maintain sales volume, product mix, and selling price by keeping current with supply and demandFormulate and establish the strategic digital marketing plan and sales schedule across various channels, including email/SMS, organic/paid search, and organic/paid social mediaSpearhead the development and execution of CRM strategies including retention, promotional & loyalty strategies and increased engagement and repeat purchase ratesKeep a keen eye on market trends to stay ahead of the competition and anticipate future challengesClear vision of business goals, target market, value proposition and competitive landscape and the ability to distill this across teamsPerformance Management and Team EngagementDemonstrate strong leadership and communication skills, as well as the ability to foster collaboration and innovation among diverse teamsOversee team members and lead cross-functional collaboration with brand marketing, design, operations, and finance teamsFoster a culture of performance by implementing regular KPI assessments and identifying areas for improvementConnect operational metrics with marketing initiatives and other vital indicators to boost management effectiveness and ROIProvide guidance, feedback, coaching, and recognition to team members, and ensure that they have the resources and support they needAct as a creative problem solver with the ability to offer leadership and to inspire and motivate cross functional team members to continuously improve growth strategiesDigital Marketing and Website OversightCollaborate with the leadership team to assess key performance indicators like website traffic, conversion rates, average order value (AOV), repeat purchase rates, customer acquisition costs (CAC), and lifetime value (LTV), transforming data into actionable insights for enhancing ROIReport and communicate growth outcomes and insights to relevant stakeholdersManage interactions between the eCommerce team and external vendors for marketing initiatives and website maintenanceOptimize user experience (UX) and user interface (UI) informed by traffic, search, and sales metricsWork with Digital and Performance marketing lead to ensure a "test and learn" methodology to refine spending effectiveness, optimizing campaign creativity, messaging, and target demographics and explore and assess new marketing channelseCommerce Operations and EffectivenessImplement and execute new strategies aimed at growing the DTC businessContinuously evaluate the efficiency of existing eCommerce operations and assess needs based on technological advancements and competitor activitiesSupervise and manage the daily eCommerce operations, maintenance, and performance tracking of the online businessOversee eCommerce associate and track performanceProvide strategic partnership to the brand marketing team for brand positioning and development initiativesCandidate Profile:This candidate should have a minimum of 10 years of strategic direct-to-consumer marketingexperience, including hands-on management of online/e-commerce/digital channels and experiencedeveloping growth businesses. Must be an analytically-focused decision-maker driven by commercialsuccess.Must have:Bachelors degree or equivalent work experience; degree in business, marketing, advertising, communications, or a related discipline preferredProven ability to simplify the complex, successfully articulate and address business issues and identify opportunities for management and cross-functional partnersExperience in managing digital media and website development partners and agenciesAbility to articulate trends, results & strategy based on data analysis and present appropriate adjustments to marketing plans accordinglyResults-oriented: demonstrates a sense of urgency for overcoming obstacles and achieving measurable resultsResourceful and driven; willing to get hands dirty and personally drive projects and timelinesDemonstrated experience in business planning and e-commerce strategy development, promoting collaboration and driving problem resolution across all levels of a business including the c-suiteAbility to build a dynamic, team-orientated, results-driven environmentExtensive working comprehension of Shopify Plus

Created: 2025-02-25