Social Media Manager
Confidential - Green Bay, WI
Apply NowJob Description
Social Media ManagerWere looking for a creative storyteller who can capture authentic pet moments and turn them into engaging social content showcasing our range of products for dogs and cats. If youre someone who can spot a trend, create content on the fly, and has a genuine passion for pet health and nutrition, wed love to meet you.Key Responsibilities:Content Creation & Strategyâ— Create authentic content showing how raw feeding fits into diverse pet parent lifestyles - from city apartments to suburban homes, busy professionals to multi-pet householdsâ— Stay on top of social trends, creating timely content within 24-48 hours using trending audio and topicsâ— Bring brand topics to life in a socially engaging wayâ— Highlight real reviews and transformations from our pet parent communityCommunity Building & Reputation Managementâ— Build and nurture an inclusive community of pet parents exploring raw feedingâ— Connect with those discovering our different formats and proteinsâ— Work with brand affiliates and influencers who authentically use our productsâ— Monitor and manage online brand reputation across platformsâ— Support PR initiatives and media opportunitiesâ— Provide timely, professional responses to customer feedbackAnalytics & Optimizationâ— Track and report what content resonates with our communityâ— Monitor and optimize trend participationâ— Measure campaign impact on brand and product awarenessâ— Help our partnerships and e-commerce presence growâ— Monitor brand sentiment and reputation metricsBrand Supportâ— Support brand initiatives and new product launchesâ— Help maintain brand consistency across organic channelsâ— Contribute to brand strategy discussionsâ— Support special projects as neededSkills You Bring:â— 3+ years creating engaging social content across platformsâ— Access to diverse pet environments for content creationâ— Proven ability to create and edit trending content within hoursâ— Experience with photo/video editing tools for quick-turnaround contentâ— Natural eye for capturing authentic momentsâ— Understanding of social platform best practicesâ— Proficiency in Adobe Creative Suiteâ— Project coordination experienceâ— Familiarity with Meltwater is a plusâ— Crisis communication skillsâ— Genuine interest in pet nutrition and raw feedingWhat Makes You Unique:â— Portfolio showing your creative approach to product storytellingâ— Experience bringing premium brands to life visuallyâ— History of building engaged communities around quality productsâ— Ability to manage multiple projects with careâ— Track record of growing brand awareness thoughtfullyâ— Experience handling sensitive customer situations professionallyYoull thrive in this role if you:â— Have a genuine passion for pet health and nutritionâ— Love creating content that educates and inspiresâ— Can quickly adapt to emerging trends and opportunitiesâ— Are comfortable taking content in various environments (pet stores, parks, homes)â— Have a flexible schedule for capturing authentic pet momentsâ— Bring a fresh perspective to pet social content
Created: 2025-02-25