Brand Marketing Specialist

The Brand Marketing Specialist will be responsible for implementing social media and email marketing campaigns. This role will require a strong understanding of email marketing best practices, social media trends, customer segmentation, and data analysis. The Brand Marketing Specialist will work closely with the marketing and creative teams to develop targeted campaigns that deliver relevant content and messaging to customers.Job DescriptionBe an integral part of key upcoming product launches and brand campaignsLead all email and text communication/execution through the Klaviyo platform to drive revenue and engagement while influencing long-term customer behaviorOwn and lead the management of email, and SMS lists with a focus on list health, growth, and engagementManage and execute on the social media calendar with daily posts on Instagram Work closely with the internal creative team on design, flow, and overall themes of email and social mediaWork with cross-functional teams, including customer service, product, and sales, to identify opportunities for customer retention and loyalty initiativesMonitor and report on the success of campaignsQualificationsExperience working with KlaviyoExperience working with social media platforms - Instagram, Facebook, Twitter, LinkedIn and TikTokExperience with key email and social metrics to support and recommend innovative marketing strategiesAbility to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impactImpeccable attention to detail and quality assuranceStrong writing skills and the ability to match brand voiceBA|BS degree in Marketing, Communications, or English or equivalent 3-4 years work experiencePrevious work experience in retention, social and/or email marketing preferred

Created: 2025-02-25