Product Marketing Manager

Job Title: Product Marketing Manager - RetailLocation: Newark, NJ 07102 (Hybrid) Duration: 5 months (possibility for extension)Position Type: Hourly contract Position (W2 only)Note• SCHEDULE/ REMOTE FLEXIBILITY: Monday - Friday (Monday and Tuesday at HQ, Wednesday, Thursday and Friday remote)• WORK HOURS: 9am - 5pm• HOURS PER WEEK: 8 - 7 hours work 1 lunch• EDUCATION AND EXPERIENCE REQUIREMENT: Bachelors Degree in marketing, knowledge of retail platforms and ecommerce. Experience launching new products, thorough and communicates well• PREFERRED INTERVIEW TIMES: early on week of 3/3• TEAM SIZE: 12• PURPOSE/ MISSION OF TEAM: any new projects coming up? Why would someone want to join your team? Upward mobility?o Manager will be on maternity leaveo Launching new productJOB SUMMARY:Client is looking for a Product Marketing Manager to be responsible for all marketing activities on their assigned product(s) from inception to implementation to lead launches and grow existing products adoption. This role will focus on translating customer and market requirements into products with clear and differentiated value proposition and positioning.This role requires a self-driven, highly multi-tasking individual who can work with cross-functional teams of senior leaders and individual contributors throughout a matrixed, distributed organization.BASIC QUALIFICATIONS: • 5+ years of experience with product marketing management for a customer-oriented organization. • Experience in developing and communicating effective value propositions. • Proven experience in developing effective marketing material. • Experience of working in the manufacturing industry is desirable, but not required. • Self-starter with strong executive facilitation skills and experience related to strategic execution and problem solving. • Solid analytical skills (i.e., marketing measurement, new market analysis etc.) • Comfort in a rapidly changing environment with competing and shifting priorities. • Highly seasoned project management skills. • Exceptional written and oral communications skills (including presentations) and listening and interpretation skills. • Ability to work well in a team environment. • Ideal to have business acumen and problem-solving skills. • Ability to thrive in a cross-functional, fast-paced environment. • Demonstrated success in thinking strategically.Additional Job Description KEY ACCOUNTABILITIES:Product Launch: Manage new product development including product strategy, market research, business case development, product requirements definition, and leading the product launch.• Lead cross-functional efforts to ensure product launches are successful and resonate with target audiences.o Develop target audience personaso Build positioning and test messagingo Develop and execute Go-to-Market plano Develop collateral and promotional materialso Public relations activities• Product marketing content: clearly and effectively communicates value propositiono Packaging, sell sheet, submittal, installation manuals, PDP infographics, marketing promo videos and POP displays.• Sales enablement: help sales team generate more revenue from new and existing clientso Develop compelling marketing assets such as sales enablement materials, website content, case studies, brochures, and whitepapers including asset distribution.o Build out internal and external sales trainingo Build and maintain partnership with B2C audience• Promotion & marketing communication: Create awareness, drive consideration and generate marketing qualifies leado Develop and execute marketing communication strategies at all levels of the marketing funnelo Craft and execute comprehensive marketing strategies for product promotion, encompassing positioning, messaging and go-to-market planso Utilize digital marketing, social media, email campaigns and participation in industry events for optimal reach, ensuring coherence across all marketing channelso Build thought leadership narrative and create value-add content to drive consideration (e.g. infographics, blog, vlog, testimonials)• Post-launch marketing activation: lead post-launch marketing initiativeso Develop and revise marketing strategies and plans; execute campaigns by leveraging various channels depending on marketing objectives• Measurement: measure performanceo Identify KPIs and work to improve the KPIs by measuring, analyzing and reporting on the effectiveness of marketing activitieso Analyze campaign performance, offering insights for refinement and enhancement

Created: 2025-02-25