Head of Marketing

Who are we?At Sweep, we're solving one of the most painful issues in the business application world. Sweep is the business process creation tool that empowers RevOps professionals and CRM leaders to build and manage a scalable CRM architecture independently, quickly and with confidence so they can focus on what really matters - improving business outcomes.We're a fast-growing, venture-backed startup supported by top investors like Insight Partners and Bessemer Venture Partners. With teams across New York, Portugal, and Israel, we're a success-oriented people who love what we do and love doing it together.What will you do at Sweep?As Head of Marketing, you will own and scale Sweep's marketing efforts, driving growth and brand recognition within the Salesforce and RevOps ecosystem. Reporting directly to the CEO, this is a strategic yet hands-on leadership role where youll develop and execute high-impact marketing initiatives that fuel pipeline growth and elevate Sweep's market position.Enhance and execute a comprehensive marketing strategy that drives brand awareness, demand generation, and customer engagement across the Salesforce and RevOps communities.Optimize demand-generation campaigns, ensuring a steady flow of high-quality leads to support sales.Strengthen Sweep's brand identity, refining messaging to deeply resonate with Salesforce admins, RevOps leaders, and decision-makers.Lead Sweep's participation in industry events, webinars, and Salesforce ecosystem initiatives, maximizing brand exposure.Oversee content strategy and collaborate with the content team to create compelling assets (whitepapers, case studies, blog posts, social media) that showcase Sweep's impact.Strengthen Sweep's brand identity, refining messaging to deeply resonate with Salesforce admins, RevOps leaders, and decision-makers.Enhance email marketing strategies and implement automation tools to nurture leads and engage customers at scale.Leverage data-driven insights to measure marketing effectiveness, continuously refining campaigns for maximum impact.Work closely with sales, product, and RevOps teams to align marketing efforts with business objectives and customer needs.Who You AreWe're looking for an experienced marketing leader from a B2B SaaS background who understands the Salesforce ecosystem and can drive full-funnel marketing efforts"”from strategy to execution.8+ years of B2B marketing experience, preferably in a fast-growing SaaS startup.Proven leadership in building and scaling marketing teams and programs.Salesforce ecosystem expertise - Familiarity with Salesforce personas, challenges, and opportunities is highly desirable.Hands-on & strategic - Comfortable rolling up your sleeves while also driving high-level strategy.Demand generation expertise - A track record of running successful, measurable lead-gen and growth marketing initiatives.Event marketing experience - Skilled in managing participation in key industry events and maximizing ROI.Data-driven mindset - Proficient in analyzing marketing metrics and optimizing campaigns accordingly.Compelling storyteller - Ability to craft messaging that resonates with a B2B audience, particularly in mid-market and enterprise segments.Strong collaboration & communication skills - Works effectively across teams and stakeholders.The Salary range for this Head of Marketing role is $150,000-$220,000 per year, including equity and benefits.

Created: 2025-02-25