Senior Paid Search Specialist

The Role In a NutshellThe Paid Search Senior Specialist will manage and optimize Search, Demand Gen & PMax campaigns across major search platforms and multiple accounts. Responsibilities will range from initial keyword research to campaign development & execution to optimization & performance analysis. You will have the opportunity to develop paid media & measurement strategies alongside senior team members, as well as train and mentor junior colleagues.ResponsibilitiesOwn day-to-day management of Search, Demand Gen and PMax campaigns across multiple Client accounts, including development, execution & optimization of campaigns.Monitor and analyze campaign performance metrics, including CTR, conversion rates, and ROAS, making data-driven adjustments to optimize results.Continuously refine and test ad copy and bidding strategies to maximize campaign performance.Coordinate with Director and broader media team to garner a deep understanding of clients' goals and deliverables.Optimize key elements to ensure cost-effective bidding strategies, including daily management of campaign budgets, negative keyword strategies, ad creative, and audience targeting - maintaining the highest standards of performance.Keep Director and Media Planners apprised of performance and status of projects.Conduct comprehensive keyword research.Assist with pulling data and preparing reports for clients, including key metrics and performance against planned estimates.Attend client status and reporting meetings, actively listening, documenting appropriate action items and partaking in the conversation.Work with Data & Insights team to ensure proper tracking is implemented for campaign measurement and optimization, including creation of floodlight tags, as well as proper set-up of A/B tests.Stay updated on industry trends, Google Ads updates, and emerging technologies.Qualifications4+ years of experience in marketing, advertising, or PPC account management, with a focus on search and display network campaignsDeep knowledge of paid search and Google Ads, including how to set up a variety of campaigns with differing objectives.Bachelors degree required.Google Ads Certificate (Preferred).Proven track record of consistently exceeding performance goals in previous roles.Experience with bid management tools and SA360 (Preferred).Ability to adapt quickly and thrive in a fast-paced environment.Skilled at managing multiple client accounts simultaneously, ensuring seamless coordination, timely execution of deliverables, and maintaining a high level of organization and attention to detail.Experience with local campaigns a plus.Strong analytical skills with proficiency in Microsoft Excel.Strong verbal & written communication skills.This position could be located in Chicago or Milwaukee.Laughlin Constable is an equal opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Created: 2025-02-25