Content Manager

Job Title: Content ManagerCompany: Brennan EnterprisesLocation: Arlington, TX (In-Office)Job Type: Full-TimePay: $50k-$75k depending on experience levelAbout Us:Brennan Enterprises is a family-owned and operated window and door company that has proudly served our community since 1979. We specialize in providing both materials and installation services, offering unmatched expertise, a wide variety of product options, and a commitment to the highest level of customer service. We are looking for an experienced and self-motivated Content Manager to be the next addition to our growing team by helping to plan and execute on any customer-facing content and messages, whether it be paid media campaigns, social media or video content, or even sales & marketing assisting documents.Job Description:Brennan seeks a Content Manager to join our team. In this role, you will ensure that Brennan produces high-quality content for homeowners and contractors navigating window and door projects (both replacement and material supply).The ideal candidate has exceptional copywriting and copyediting skills across various formats, including long-form content, digital media, email campaigns, newsletters, case studies, landing pages, video scripts, and social media assets. You are a strong communicator with an advanced understanding of SEO and CRO, highly organized, and adaptable in a fast-moving environment.As Content Manager, you will report to the Marketing Director and collaborate with our in-house videographer, subject matter experts, and external partners to maintain content quality, accuracy, and relevance. This role requires a mix of creativity, strategic thinking, and flexibility, as shifting priorities are common in our small but agile team.Responsibilities: Content Strategy & ExecutionCollaborate with internal and external stakeholders to develop, produce, and publish high-quality content that drives traffic and generates qualified leads.Establish and maintain a documented content production process to improve efficiency and ensure quality across internally and externally produced content.Develop and maintain a quarterly content calendar, focusing on content creation and distribution.Identify opportunities to fill content gaps and optimize existing content to improve search rankings, traffic, and lead generation. Content Creation & EditingCraft concepts, write, edit, proofread, and finalize content for owned and paid channels, ensuring alignment with brand voice and audience needs.Create original content backed by SEO research, industry insights, and expert interviews.Oversee content input into the CMS (Umbraco, WordPress, or HubSpot), ensuring proper functionality, formatting, links, media, and imagery.Manage the workflow for freelance writers, providing guidance and feedback to improve article direction and focus. SEO & Performance OptimizationConduct SEO research to inform content strategy and drive organic traffic growth.Report on content performance using tools such as Google Analytics, SEMrush, Google Search Console, and PostHog.Optimize on-page SEO, including metadata, keyword placement, and internal linking strategies. Collaboration & CommunicationCoordinate with guest post contributors and content partners to expand Brennan's content reach.Engage with inbound inquiries related to content and editorial topics.Requirements:The Content Manager is an experienced content producer, editor, and strategist who thrives in a team-oriented environment. This role requires:3+ years of experience in content management, journalism, or digital media, with a track record of delivering high-quality content.Exceptional writing, editing, and research skills, with an ability to craft compelling, conversion-driven content.Ability to adapt tone and voice to resonate with different buyer personas.Strong understanding of SEO best practices and on-page optimization techniques.Experience using SEO tools (e.g., SEMrush, Ubersuggest, Ahrefs, ).Experience with CMS platforms (Umbraco, WordPress, or HubSpot).Ability to manage multiple projects and deadlines simultaneously.Strong conceptual skills, with an intuitive understanding of how copy integrates with design and photography.Experience working with freelancers, including editing and providing direction.Desired But Not Required:Familiarity with CRM software (Salesforce, HubSpot).Experience with project management tools (, ClickUp, Airtable).Familiarity with communication tools (Slack, Microsoft Teams).Benefits: ProvidedPaid Time Off (Grows Based on Time with Company): Vacation, Sick, & Bereavement DaysOptional 401k Match Program (Opt-In Available After 1 Year with Company)Workers Compensation Insurance Provided Not ProvidedNo Health/Dental/Vision Benefits Provided

Created: 2025-02-25