Social Media Specialist

Social Media SpecialistLocation: Remote, with the ability to travel to our Chicago showroom (55 W Monroe) as needed to capture contentCompensation: $3,000/monthType: Contractor role with flexible hours, but availability required for weekly zoom meetings with the marketing team (schedule TBD based on availability)About the RoleBalani is seeking a social media expert to refine and expand our digital presence across platforms. This role reports directly to the Director of Marketing and will collaborate closely with our marketing, sales, and operations teams to create compelling content that enhances brand awareness, engages our audience, and drives business growth.The ideal candidate is creative, strategic, and well-versed in social media trends, with a strong understanding of luxury branding and high-end menswear. They must be able to develop and execute a content strategy that resonates with our target audience.ResponsibilitiesOrganic Social Media StrategyDevelop and execute a social media plan to elevate Balani's digital presenceDevelop and manage a content calendar for Instagram, Facebook, and LinkedInCreate engaging, brand-aligned content, collaborating with our graphic designer as neededContent Creation & Posting Instagram & Facebook20 pieces of content per month 3 Reels per week (must be captured & edited by the specialist)1 Static Post per week (may be captured by specialist or chosen from Balanis photo library)LinkedInPost 1 company update per month. Topics include:Business highlights (new locations, partnerships, events)Client success stories (testimonials, before-and-after transformations)Industry insights (trends in luxury menswear, styling tips)YouTubePost 4 provided videos per monthReceive a weekly video from a Balani stylist discussing custom menswearUpload the video to YouTube with an engaging title, and optimized descriptionCreate a custom thumbnail (cover art) to enhance visibilityEdit and repurpose key moments from the video into YouTube Shorts for additional engagementTikTokExplore and test TikTok opportunities repurposing contentAnalytics & OptimizationMonitor performance metrics and leverage insights to optimize content strategyReport on engagement, growth, and key KPIs to refine future contentStay ahead of industry trends, platform updates, and best practicesQualificationsProven experience managing organic social media for a luxury, fashion, or lifestyle brandStrong video creation and editing skills (experience with Reels, Shorts, and TikTok)Experience using Canva, Adobe Suite, or similar design toolsAbility to travel to Chicago as needed for showroom content captureExperience analyzing social media performance and adjusting strategy accordinglyHighly organized, self-motivated, and proactive in content planningApplicationTo apply, please submit your portfolio or samples of your work to marketing@. Subject Line: Social Media Specialist Application

Created: 2025-02-25