Public Relations Manager

CHAGEE (pronounced CHAH-jee) is a modern tea house with over 6,000 locations globally.Our teas have a rich cultural heritage stretching across several thousand years. We are one of the earliest regional teahouse chains positioned as the purveyor of modern tea culture. Our mission is to refresh and reintroduce the lifestyle of tea to the world, where guests can connect in a beautiful space and enjoy premium and diverse flavors of tea.Through our stores across Malaysia, China, Singapore, and Thailand, we serve a staggering 100 million cups of tea monthly. CHAGEE is excited to expand to the US market, and this is your chance to be part of an exhilarating journey as we deliver the taste of authentic tea culture to America.Overview:As our PR Manager, you will lead CHAGEE's public relations and media outreach strategy, ensuring the brand gains visibility in the US market through press coverage, media partnerships, and strategic storytelling. You will be responsible for building and maintaining strong relationships with key media outlets, securing impactful coverage, and positioning CHAGEE as a leader in modern tea culture.What youll doDevelop and execute a public relations strategy that increases CHAGEE's brand awareness and reputation in the US marketBuild and maintain relationships with key media contacts, journalists, influencers, and industry professionals across mainstream and news media outletsManage all press releases, media advisories, and PR campaigns to ensure consistency in brand messagingSecure media coverage across digital, print, and broadcast platforms to support brand campaigns, product launches, and corporate initiativesOversee the review and approval of copywriting and visuals for brand campaigns, ensuring alignment with CHAGEE's identity and market positioningMonitor and manage media sentiment, addressing any potential brand risks and proactively positioning CHAGEE positively in the marketplaceSupport crisis communication strategies and media response efforts as neededPartner with internal marketing, social media, and content teams to ensure an integrated communications approachTrack and analyze PR campaign performance, providing insights and recommendations for continuous improvementIdentify and execute partnership opportunities that enhance CHAGEE's brand credibility and visibilityDemonstrate flexibility and adaptability in a rapidly evolving environmentBe prepared for duties and responsibilities to evolve, and show a willingness to step outside of your usual scope to support the companys growth. Expect opportunities for personal and professional growth as you navigate new challengesExperience you need to be successfulBachelors degree in Public Relations, Communications, Journalism, Marketing, or a related field4+ years of experience in public relations, media relations, or corporate communications, within the food & beverage, hospitality, or luxury lifestyle industriesEstablished relationships with US media outlets, journalists, and PR agenciesStrong understanding of media landscape, PR trends, and best practices for digital and traditional press outreachExceptional writing, editing, and storytelling skills for press materials, brand messaging, and corporate communicationsExperience in reviewing and approving copywriting and visual assets for marketing and PR campaignsStrong project management skills with the ability to manage multiple initiatives simultaneouslyCrisis communication experience and ability to manage media relations in sensitive situationsProficiency in media monitoring tools and PR analytics platformsWhat We OfferCompetitive salary401K with company match to secure your futureComprehensive medical, dental, and vision insurance with company contribution for individuals and dependentsOn-site fitness center and wellness programsGenerous paid time off and sick policyIncome protection including Disability, Life, and AD&D insuranceDont miss out on this incredible opportunity to be at the forefront of CHAGEEs expansion into the US market. Join us in shaping the future of premium tea culture and creating unforgettable experiences that will captivate global tea enthusiasts. Apply now and be part of something truly extraordinary!The expected base salary range for this position is $110,000 - $140,000 annually. Your actual base compensation will be determined on a case-by-case basis and may vary based on considerations including (but not limited to): relevant knowledge and experience for this position, skills, education, certifications, and more.

Created: 2025-02-25