Digital Brand Marketing Manager, eCommerce

MarketPro is partnering with a leading Global Manufacturer & fast-growing direct sales company to fuel accelerated growth year-over-year in search of a passionate Digital Brand Marketing Manager! For the past eight years, this forward-thinking brand has been at the forefront of innovation, transforming how we cook in homes worldwide with cutting-edge technology and top-tier consumer products.The Digital Brand Marketing Manager is responsible for integrating branding, digital and lead generation strategies. In this role, you will focus on building a strong online presence, enhancing brand identity, and driving engagement across digital channels.The Digital Brand Manager will need to closely collaborate with cross-functional teams, including marketing, operations, sales, and IT to achieve the company's growth goals.ESSENTIAL DUTIES AND RESPONSIBILITIES:Website Management: Oversee the maintenance, optimization, and performance of the company website.Ensure seamless user experience and alignment with brand guidelines.Manage updates, content creation, and third-party integrations.Brand Strategy and Digital Integration:Develop and execute strategies to enhance brand identity across digital platforms.Ensure consistent messaging, tone, and visual branding across all digital campaigns and assets.Monitor brand perception and refine strategies to improve customer trust and loyalty.Lead Generation Campaigns:Create and execute lead generation strategies across various digital channels, including Email, SMS, Social Media, Affiliate Marketing, and Search.Optimize campaigns to drive conversion rates and customer engagement.Leverage tools such as Google Ads, Meta Ads, and email marketing to drive lead conversions.Optimize landing pages, lead forms, and customer and consultant journeys to maximize lead conversion rates.Collaborate with sales teams to align lead generation efforts with sales objectives and goals.Digital and Analytics:Develop, implement, and manage social media, SEO/SEM, and content marketing initiatives to improve website visibility, search rankings, and generate awareness and leads.Monitor analytics and make data-driven recommendations to enhance organic traffic.Use data analytics platforms (e.g., Google Analytics, Looker, and Shopify) to measure campaign performance and ROI.Use insights to drive strategic decision-making and course-correct marketing plans as needed.A/B test campaigns to refine messaging and optimize results.Provide actionable insights based on campaign data to continuously improve lead generation strategies.Salesforce and Customer Engagement Support:Develop digital marketing resources, templates, and guides to empower our independent salesforce.Collaborate with the salesforce to ensure marketing campaigns resonate with target audiences and drive conversions.Actively seek feedback to refine campaigns and support tools for maximum effectiveness.Content Development and Lead Nurturing:Create and manage engaging content, including blogs, social media posts, videos, and email campaigns, to attract and nurture leads.Design automated email sequences and drip campaigns for lead nurturing.Maintain a content calendar to ensure timely, relevant, and consistent communication.Agency Management:Collaborate with external agencies and vendors for digital marketing, paid media, and creative initiatives.Ensure alignment with strategic goals and manage budgets effectively.Marketing Automation:Manage platforms such as Klaviyo, Attentive, and others to streamline marketing efforts.Develop automated workflows to enhance customer journey and retention.Compliance & Regulations:Ensure all digital marketing efforts comply with regulations such as CAN-SPAM, GDPR, and CCPA.Maintain ethical standards in all customer outreach initiatives.Team Collaboration:Act as a true team player, collaborating with cross-functional teams to achieve shared goals.Foster a positive and adaptable work environment, contributing to the company's overall success.Customer Experience and UX Optimization: Responsible for UX optimization.Continuously improve the user experience (UX) across the eCommerce site, ensuring a mobile-first, intuitive, and efficient journey from discovery to purchase.Conduct A/B testing and utilize user feedback to identify and address pain points in the customer journey.QUALIFICATIONS & CORE COMPETENCIES:Bachelor's degree in Marketing, Business, or related field8+ years of experience in e-commerce and digital marketing, preferably in a direct sales environment.Proven ability to manage and optimize multi-channel marketing campaigns.Strong analytical skills and proficiency in tools like Google Analytics, Shopify, and Excel/Sheets.Hands-on experience with marketing automation platforms such as Klaviyo and Attentive.Exceptional communication, organizational, and project management skills.Strategic thinker with the ability to adapt quickly and make data-driven decisions under pressure.Passion for the brand and product, with a commitment to achieving business goals.Graphic design knowledge

Created: 2025-02-25