Marketing Director

About the CompanyInnovative Building Products (IBP), LLC is a licensee of Trex Company, the world's #1 composite decking brand. IBP, LLC is the company behind some of the decking industry's most successful innovations, including Trex® RainEscape®, Trex® Protect, and Trex® Seal. Position OverviewThe Director of Marketing is a key leadership role responsible for directing the global marketing efforts for Trex® RainEscape®, Trex® Protect, and Trex® Seal. This highly independent role requires a results-driven, self-starter comfortable working autonomously to lead the marketing strategy and the development and execution of multi-channel marketing campaigns targeting deck builders and homeowners in North America, Australia, and the United Kingdom.ResponsibilitiesDevelop and lead integrated marketing campaigns to build brand awareness and increase demand for Trex® RainEscape®, Trex® Protect, and Trex® Seal.Manage the brand identity, ensuring consistency and adherence across all channels.Drive digital marketing initiatives, including SEO/SEM, social media, email marketing, and paid advertising.Direct the creative development and production of all marketing materials, including promotional giveaways and apparel.Maintain five websites, including hosting and security, content updates, and management of the web development firm.Direct and manage external agencies/freelancers supporting the execution of integrated marketing plans, including:Digital AdvertisingPublic RelationsSearch Engine Optimization (SEO)Website ManagementGraphic DesignersPrintersBlog WritersPhotographerVideographerInfluencersSocial Media ManagementTrack all marketing metricsCreate and manage the annual marketing budgetLead the creative development for all new product launchesBuild and maintain strong relationships with key Trex Company marketing staff.Role RequirementsBachelors degree, preferably in marketing10-15 years of experience in consumer marketing, with a proven track record of developing and executing successful integrated marketing campaigns.Demonstrated ability to work independently and manage multiple projects simultaneously with minimal supervisionStrong project management and organizational skills.Experience managing external agencies and freelancers.Proficiency in tracking and analyzing marketing metrics, including Google Analytics.Excellent written communication skills.Desired Skills and ExperiencesExperience in the building/construction industry, a plusFamiliarity with WordPress website management.Other InformationThis position is a solo contributor with no in-house staffThis is a full-time, in-office position based in Englewood, CO.Competitive salary and benefits package offered.

Created: 2025-02-25