Director of Paid Search

This job is onsite in our Brooklyn, NY office located in 11225Join the vibrant TOV & Coleman Furniture team as the Director of Paid Search! This position will oversee and manage all paid search campaigns for Coleman Furniture and TOV Furniture. This role will be responsible for developing and executing paid search strategies across platforms such as Google Ads, Meta, and other paid search channels to drive growth and maximize ROI. The ideal candidate will have a proven track record of success in leading paid search teams and optimizing campaigns for performance and profitability.Responsibilities:Lead the development, execution, and optimization of paid search strategies across Google Ads, Meta, and other platforms for Coleman Furniture and TOV FurniturePerform in-depth keyword research, competitor analysis, and market trend assessments to inform campaign strategiesOversee and analyze campaign budget management and ensure optimal allocation of spend across platformsCollaborate with the creative and marketing teams to align campaigns with brand messaging, goals, and overall marketing strategyImplement A/B testing and other methodologies to continuously improve campaign performanceMentor and lead marketing associates, fostering a culture of continuous learning and improvementProvide performance reports and insights to stakeholders, identifying opportunities for optimization and growthQualifications:5+ years of experience managing paid search campaignsProven expertise in Pmax, Google Shopping, Google Ads, Meta Ads, and other paid search platformsStrong understanding of paid search strategy, performance metrics, and conversion optimizationExperience with budget management and allocation across multiple channelsAnalytical mindset with a deep understanding of data, reporting, and performance analysisExcellent leadership, communication, and collaboration skillsAbility to thrive in a fast-paced, results-driven environmentExperience in the furniture or e-commerce industry is a plusBachelors degree in Marketing, Business, or related field is a plus

Created: 2025-02-25