Marketing Events Manager

Are you a Hospitality or Event Management professional with a focus in the food and alcohol industries? Do you have a passion for building experiences and driving brand affinity? Are you eager to be part of something unique and growing? Please continue!Journeyman has long hosted a variety of rich public events, from annual offerings like Islays Barrel-Aged Brew Fest and Burns Dinner to special events like our Meet the Makers series or Octoberfest. Were ready to take things up a notch, bringing an elevated focus to experiential events which drive revenue and guest engagement.The Marketing Events Manager will lead this charge, conceptualizing, planning, and executing amazing, public-facing events within our unique, historic properties as well as at national whiskey events and trade shows. This seat will be instrumental in Journeyman achieving our 2025 goals as well as our long-term vision of being a multi-generational, family-owned and operated business.Here's a peek at what you will receive as a Journeyman team member:Outstanding Growth Opportunity!Paid Time Off401(k) with Employer Match available Day 1Medical, Dental, Vision, Life, and Supplemental Insurance OptionsFree Monthly Bottle of Spirit (21+)Loyalty Incentives (ask about our 5-Year Bottle Reward!)25% Employee DiscountMonthly Welcome Tour with Owner/Founder, Bill WelterAnnual Employee Putting Competition3 Annual Employee PartiesAll team members must uphold and embody Journeyman's Core Values and align with the organizations Core Focus.CORE VALUES:GRITNo challenge is too great.Goals worth pursuing are never easy and perseverance and determination are essential to success.There is no substitute for time and effort and good things will come from those efforts.ALWAYS A JOURNEYMANThe pursuit of excellence is lifelong and mastery is an illusion.Joy is in the daily work and the pursuit of excellence, not a final destination.A focus on continual improvement and doing our best.1st CUSTOMERTreat every customer with the mindset that they are the business' first-ever customer.Treat customers with authenticity, kindness, warmth, care, and friendliness. Be engaging, helpful, and willing to offer a magical experience.Be available and provide timely responses in all capacities.Extend this mindset to our vendors, suppliers, partners, and especially our fellow employees, never taking any of them for granted.AMBASSADORTake pride and ownership in your work.Engage and actively participate in your work and company activities.Be a positive force in the workplace, creating a culture of positivity.Extend common courtesy to yourself, employees, and guests.Evangelize and promote the company and brand.CORE FOCUS:Our Purpose: to create a shared legacy.Our Niche: creating great memories for life experiences.YOUR RESPONSIBILITIES:EVENT PLANNING & EXECUTIONDevelop Event execution plan, in collaboration with key leadership, for experiences both internal and external.Coordinate with key leadership to develop onsite, annual programing strategy.Organize internal Journeyman events, including large scale events, special events, educational opportunities, whiskey experiences, and more.Organize external Journeyman events, including impactful trade and consumer-facing programs.Develop the annual events plan and activation playbook.Maintain attention to strict budget oversight.Work closely with Events Operations personnel and perform final checks on the day of the event.STAKEHOLDER & VENDOR MANAGEMENTWork with Sales and Marketing leaders to determine event focus.Research, acquire, and manage talent for events.Negotiate with, book, and maintain relationships with vendors.POST-EVENT ANALYSISMonitor and measure the effectiveness of brand initiatives to campaign/program optimization.Lead post-event review and evaluation.YOUR ATTRIBUTES:Owner's mentality in decision makingThorough understanding of US beverage marketplace and its playersKnowledge of commercial, cultural, and competitive trendsExcellent vendor management skillsAbility to build relations across channelsHighly adaptiveHighly self-motivatedAbility to thrive independently and on a teamImpeccable organizational and time management skillsOutstanding communication and negotiation skillsSuperior attention to detail, critical thinking, and problem-solving abilitiesYOUR EDUCATION AND EXPERIENCE:Bachelor's degree in hospitality management, public relations, or relevant field preferred.Proven record of successfully organizing events/trade shows.Previous beverage alcohol supplier, importer or distributor experience preferred.Familiarity with an Entrepreneurial Operating System (EOS) a plus.YOUR WORK HABITS:Work habits include regular attendance, teamwork, initiative, dependability, and promptness.Ability to work flexible schedule to include some holidays and weekend days.Ability to handle sensitive information in a confidential manner.

Created: 2025-02-25