Marketing Manager

About GroundfloorGroundfloor is a neighborhood hub designed for work, connection, and community. We create spaces that bring people together"”whether for deep work, shared meals, or lively events. As we grow, we're looking for a Marketing Manager to help shape and execute our marketing strategy, ensuring we reach the right people, tell compelling stories, and build a brand that resonates.About the RoleAs ourMarketing Manager, you'll be responsible for driving awareness, engagement, and growth across multiple channels. You'll lead everything from brand storytelling and content marketing to paid acquisition and community engagement, making sure Groundfloor continues to attract and retain the right members. This is ageneralist marketing role"”perfect for someone who thrives on variety, is both creative and analytical, and enjoys building a brand from the ground up.Key ResponsibilitiesBrand & Content StrategyDevelop and execute abrand marketing strategy that strengthens Groundfloor's identity and drives engagement.Create and oversee acontent calendar, ensuring consistent messaging across email, social media, and other platforms.Craft compelling storytelling and campaigns that communicate the value of Groundfloor to potential and existing members.Growth & AcquisitionLeadmulti-channel marketing efforts, includingemail, paid social, website, and partnerships to drive new memberships.Identify and test newgrowth opportunities, optimizing for conversion and retention.Manage and trackmarketing budgets, ensuring efficient spend and strong ROI.Community & Member EngagementBuild and executeretention and loyalty initiatives, ensuring members stay engaged and active.Leademail & SMS marketing efforts, keeping members informed and excited about what's happening at Groundfloor.Supportlocal marketing efforts for new locations, ensuring strong brand presence in key markets.Performance & OptimizationTrack and analyze marketing metrics to understand what's working and where to improve.Optimize marketing campaigns throughA/B testing, audience segmentation, and creative iteration.Ownreporting on key marketing KPIs, making data-driven decisions to improve strategy.Who You AreExperienced Marketer: 3-5+ years in a marketing role, ideally in brand, growth, or community-driven businesses.Creative & Strategic: You can tell compelling brand stories while also thinking about data and performance.Multi-Channel Generalist: You're comfortable working across email, paid social, content, and community marketing.Data-Driven: You love tracking results and making decisions based on insights.Community-Oriented: You understand what makes people connect and how to build authentic engagement.Self-Starter: You thrive in a fast-paced environment, taking ownership and executing efficiently.Nice to HaveExperience withmembership-based or subscription businesses.Background inhospitality, lifestyle, or community-driven brands.Familiarity with tools likeKlaviyo/Mailchimp, Meta Ads Manager, Google Analytics, or Attentive.

Created: 2025-02-25