Marketing Manager

POSITION DESCRIPTION: The Marketing Manager supports business-to-consumer marketing and business-to-business marketing initiatives for The Post and Courier Pee Dee (Florence) and Myrtle Beach expansions. This position is the "boots on the ground" to implement our company-wide marketing strategies as it relates to the Pee Dee region. The position's objective is to enhance the brand, lead community engagement, generate leads, grow revenue, and meet revenue objectives.RESPONSIBILITIES:Strategize and execute paid social media campaigns to increase awareness and drive leads and conversions for digital subscribers, event marketing, and business-to-business for the advertising divisionCoordinate the distribution of content and create copy for ads across social media and the digital ad space based on the marketing strategy for select company accounts:Create social content cross-platform, respond to and engage with followersAssist newsroom in promotion of editorial contentCreate detailed targeting for audiences based on niche contentProduce monthly reports on social growth for analysis to share with key stakeholdersIncrease engagement and traffic through social and digital outletsWork with agency to optimize paid ad campaigns for conversionMaintain and report on paid campaign status, including budget spend and resultsInterpret data from social media and digital campaigns to make strategic decisions and adjust positioning for future campaignsLead the planning, coordination, and execution of marketing events in the local market, including but not limited to readers' choice celebrations, Academic Achievers, 20 Under 40 reception and morePrioritize knowledge of emerging platforms to promote The Post and Courier Pee Dee and Myrtle Beach to current and new digital subscribersUse knowledge of social platforms to acquire and retain digital subscribersWrite press releases on behalf of The Post and Courier for earned media opportunities Identify potential trade partnerships and manage existing trade partnershipsServe as primary point of contact for trade and other community partners to ensure that trade benefits P&C Pee Dee and Myrtle Beach receive are utilized well, including but not limited to signage, brand exposure, event tickets, contest opportunities, etc.Collaborate with graphic design resources to develop creative and marketing materials to be used in the Columbia marketSupport advertising department in Pee Dee and Myrtle Beach as needed through collateral and/or proposal creation, prospect/lead generation, B2B engagement efforts, etc.Proactively stay ahead of industry best practices and trends through research, networking, training, and educationOversee marketing internship program, including hiring, onboarding, and day-to-day management of internsPerform other duties as assignedRequirements, minimum education level, and experience:BA in marketing communications or related field, or equivalent work experience1-2 years of marketing, events, communications and/or sales experienceExperience with social media content creation and editingExperience with social media marketing platforms and campaignsExperience with CRM and email marketing systems a plusKnowledge of photo editing platforms a plusKnowledge, Skills and Abilities:Self-starter with the ability to work independently and within a collaborative, team environmentBackground in HTML emails, graphics for use on the web and social media Incredible attention to detail & capable of multi-tasking and coordinating several projects at onceAbility to segment social media audiencesExcellent planning and organizational skillsEffective project management skillsStrong copywriting skills and the ability to communicate complex ideasBasic understanding of SEO and social media platforms

Created: 2025-02-25