Associate Director, Audience Intelligence

The Centralized Intelligence team covers several strategic needs for the entire client business which includes Audience Insights, Competitive & Marketplace Intelligence & Media & Comms Strategy.ResponsibilitiesThe Associate Director will report directly to the VP and be responsible for:Designing actionable strategies across the delivery model to manage audience platforms, drive Groupe technology solutions, and deliver data-driven business outcomesLeading audience-focused learning agendas, use cases, and performance frameworksOrchestrating ways of working and drive the creation and execution of case studies supporting broad audience initiatives and QA across inter-agency teamsCollaborating with both internal (i.e., media, analytics, operations, & data science) departments and clients on a regular basisPresenting findings to external media managers and/or other senior staffCollaborate with Strategy and Investment teams to build/activate custom audiencesBe an advocate for the Audience Analytics team by evangelizing the platform which can unlock growth opportunities and customer experience enhancementsManage audience overlap, governance, and prioritization using behavioral and commercial audience insights to advise campaign leadsCollaborate with Strategy on delivering audience insights addressing media strategy, profiling, messaging, and other insights to meet campaign goalsCoordinate audience deployments and workflows across our channel partners and internal marketing, analytics, and planning teams for proper activationQualificationsMust be able to effectively communicate and illustrate data-led stories, use cases, and findings in slide format for senior leaders (internal & external)Experience managing an omni-channel media strategy team; digital media strategy at a minimumExcellent communication, Microsoft Suite / Google Suite skillsExtremely curious about audience strategy, measurement, & evaluation; always searching for valueExperience driving a client's business forward using a data-led audience / comms approachTime management; must be able to multi-task in a fast-paced environmentMust be self-sufficient when working independentlyStrong internal and external collaboration skillsRequired Tools:GWI, MRI, ComScore, Nielsen

Created: 2025-02-25