Director of Marketing, Shoptalk US

ABOUT HYVE We believe that when people come together, powerful things happen. Hyve Group plc connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programs. Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities. Our market-leading portfolio of global brands includes Shoptalk, Fintech Meetup, Groceryshop, and Retail Meetup.#LifeAtHyveAt Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together. We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging. Our hybrid working model ensures we respect our peoples' work/life balance.Human connections are our specialty, and we offer a jam-packed calendar of social events, inclusion workshops, and professional development opportunities to make sure #LifeAtHyve is always fulfilling and exciting.ABOUT SHOPTALKShoptalk is known world-wide as the eCommerce industry's very best event. Customers flock to our events to hear from the greatest minds, immerse themselves in an unmissable atmosphere, attend mind-blowing parties, and open themselves up to a whole world of game-changing opportunities. Together, we're creating the future of retail.WHAT YOU'LL BE DOING:Campaign Strategy and Planning:Develop the comprehensive campaign calendar, encompassing all marketing channels, aligned with the overall marketing strategy and objectives set by the Shoptalk VP of Marketing.Overall management of Shoptalk marketing budget as defined by Shoptalk VP of Marketing.Collaborate closely with other Marketing Directors to ensure campaigns are optimized, utilizing recyclable content and leveraging shared learnings.Continuously iterate campaign plans based on engagement analysis, feedback from Shoptalk VP of Marketing, and industry trends.Ensure strong communication with key internal and external teams at all times, including weekly meetings to review activity, spend and results, and agree plans to optimize or remediate where needed.Copywriting and Briefing:Review email copy ensuring it resonates with our target audience, adhering to brand guidelines and campaign objectives.Review brochure copy ensuring it effectively communicates the value proposition of our event.Review briefs provided to designers and videographers, ensuring alignment with campaign messaging and goals and that they are clear and comprehensive.Asset Review and Approval:Collaborate with designers to ensure visual elements align with campaign objectives and brand guidelines.Review all designed assets, including emails, brochures, digital ads, social posts, and videos, ensuring they meet the established standards and are ready for final sign-off by the Shoptalk VP of Marketing.Website Management:Oversee the management and maintenance of our event website, ensuring it is up-to-date, user-friendly, and effectively communicates event details, registration information, and other key content and aligns with overall marketing strategy.Collaboration and Support:Work closely with all other departments to understand their needs and ensure marketing initiatives provide the necessary support.Build and maintain relationships with Tier 1 media partners and associations to leverage strategic partnerships and maximize brand exposure.3rd Party Management:Manage relationships with external partners, such as telemarketing providers and freelance videographers, ensuring deliverables are met, quality is maintained, and deadlines are adhered to.WHO YOU ARE: Have a minimum of 6+years of marketing experience, ideally in events, digital media, or CPG.Experience leading marketing teams on global event launches/early stage, high growth events desirable.Experience developing and growing marketing teams with varying levels of experience.Ability to engage & influence at a senior level.Diligent approach to delivering against KPIs in a flexible working environment.Highly proficient in Excel and familiarity with marketing tools (HubSpot, Google Analytics etc.) and data as a means of providing clear and concise reporting.Strong written, verbal, and interpersonal communication skills and ability to adapt to established brand voice.Agile and ability to multi-task - every day is not the same and having the ability to pivot and prioritize different projects.Smart and a quick learner who is comfortable in a fast-paced, high growth, entrepreneurial environment.COMPENSATION & BENEFITS: The salary band for this position ranges from $120,000-125,000 based on experienceThis position will be eligible for a competitive year end performance bonus.Full medical, dental, vision package to fit your needs.Retirement plan with company match (401K)Competitive vacation policy.Hybrid Work

Created: 2025-02-25