Omni-Channel Marketing Leader

ESC has a direct hire opportunity for a talented Omni-Channel Marketing Leader in the Greater Milwaukee Area. This hybrid role combines strategic vision with hands-on execution to enhance our client's brand, drive market share growth, and improve customer and dealer acquisition and retention.Key Responsibilities:Digital Marketing: Lead SEM, SEO, email, and affiliate campaigns to increase traffic, leads, and conversions.Website Management: Optimize UX, performance, and scalability while managing website hosting and security.Offline Marketing: Create print materials, oversee creative projects, and manage vendor relationships.Lead Generation: Develop B2B demand generation strategies using data-driven insights.Brand & Integration: Ensure consistent brand messaging across channels, measure performance, and refine strategies.Team Leadership: Mentor marketing teams and collaborate with sales, product, and executive teams.Qualifications:Bachelor's degree in Marketing, Business, or related field; MBA preferred.7+ years in omni-channel marketing leadership, with B2B lead generation expertise.Proficiency in digital tools (e.g., Google Ads, SEO platforms) and website management.Strong offline marketing experience and analytical skills.Leadership and project management capabilities.Experience in manufacturing or snow/ice control industries is a plus.What We Offer:Competitive salary and performance incentives.Comprehensive benefits, including health, dental, vision, and 401(k) with employer match.Paid time off, holidays, and professional development opportunities.This role offers the chance to drive innovation in a competitive market and shape the future of snow and ice control equipment marketing.

Created: 2025-02-25