Marketing Manager

Are you a creative, strategic thinker with a passion for connecting brands to audiences, who can craft compelling campaigns, drive brand growth, and optimize marketing efforts for maximum impact? JOB SUMMARY:We are seeking a proactive and detail-oriented Marketing Manager to join our team and support the VP of Marketing in executing a variety of marketing initiatives. This role will involve assisting with day-to-day marketing tasks, coordinating campaigns, maintaining brand consistency, and enhancing our digital presence across platforms. You will be responsible for updating property listings, managing content for social media, and supporting marketing efforts across channels. This position is ideal for a creative self-starter with a passion for real estate and marketing and an eye for detail. This role is based in New York City and requires in-office attendance.RESPONSIBILITIES:Assist the VP of Marketing in executing marketing campaigns and initiatives that align with the company's goals and target market segments. Update and maintain property listings on various listing platforms, ensuring that all details (pricing, photos, descriptions) are up-to-date and aligned with the company's brand standards. Collaborate with the asset management team on pricing and concession adjustments, ensuring timely updates to websites, listings, and other relevant platforms.Create and schedule content for the company's social media channels (Instagram, Facebook, LinkedIn), ensuring consistent messaging and engagement across platforms. Create and distribute RFPs to agencies when sourcing new vendors for projects, while managing the vetting process.Assist in coordinating with external vendors, including creative agencies, photographers, and digital marketing specialists, to ensure timely and high-quality deliverables. Monitor and support the tracking of digital marketing campaign performance, gathering data and reporting on key metrics. Collaborate with digital marketing agencies to ensure content strategy and messaging align with brand standards.Coordinate and attend meetings with vendors for signage and property installations to ensure alignment with project goals. Work closely with the marketing team to respond to property site requests, provide marketing assets, and support departmental needs. Maintain shared marketing resources, including digital assets, press materials, and award submission documents, ensuring that all materials are up-to-date and easily accessible.Prepare meeting agendas, take notes, and circulate minutes for weekly marketing team meetings.Assist in managing the company's SWAG store and related promotional initiatives. Manage the award submission process, ensuring timely and accurate entries, while staying informed on industry awards to ensure participation in all relevant opportunities.Please note, the duties outlined above do not encompass the full scope of the role, and additional responsibilities may be assigned as needed.REQUIREMENTS:Bachelor's degree in marketing, Communications, or a related field is preferred. At least 4-5 years of experience in a marketing role, preferably in real estate or a related industry. Familiarity with real estate marketing platforms (ILS websites, MLS) and digital marketing tools.Basic knowledge of SEO, SEM, content marketing, and social media best practices. Proficiency in Instagram, Facebook, and LinkedIn. Strong written and verbal communication skills. Strong attention to detail and organizational skills.Ability to multitask and prioritize in a fast-paced environment. Collaborative team player with a positive, proactive attitude. Experience with Adobe Photoshop, Canva, and social media scheduling tools (like Sprout Social or Hootsuite) is a plus. EOE

Created: 2025-02-25