Jr. Digital Strategist
Maison MRKT - New York City, NY
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Founded in 2014, Maison MRKT's mission is to create a world where best-in-class brands can directly connect with their customers. Maison MRKT uniquely leverages data and technology to empower brands around the world to unlock and monetize their owned channels.The Growth Marketing team at Maison MRKT is at the intersection of marketing, product, and data science. The work of the Growth Marketing team is vital to growing both the Maison MRKT portfolio and the top-line business growth for the company.As the key client-facing team within Maison MRKT, the Growth Marketing team is responsible for driving performance acquisition and retention goals through a broad range of strategies. As part of the Growth Marketing team, you will leverage a wide variety of methods to drive outsized growth for Maison MRKT's clients. You will partner closely with cross-functional client teams in Digital, E-commerce, Marketing, and Design. This role utilizes a strong analytical background with a passion for executing scalable media strategies. Success in this role means maximizing the value of our digital media investments in order to drive impact for the Maison MRKT roster of clients.What you'll do:Build and execute digital strategies to achieve acquisition and retention goals leveraging paid media tacticsManage ad creatives, audiences, and campaigns across channels to maximize efficiencyMaintain a data-driven approach through continual experimentation and optimization to exceed aggressive company goals; utilize a strong background in experiment design and evaluationWork closely with data to build program features and creatives that enable a scalable acquisition programResearch and evaluate growth opportunities, prioritize the most impactful strategies, and evaluate data science requirements for program deploymentsBe an end-to-end channel owner which includes expertise in tracking, audience creation, measurement, attribution, optimization, and automation across an owned roster of clientsDesired Skills:Experience or interest in working with platform partners such as Facebook Ads, Google Ads, Video Ads, Display Networks, TikTok Ads, and other relevant paid media channelsAnalytical and data savvy marketerExperience using quantitative and qualitative insights and data to inform growth strategyStrong communication skills and ability to clearly articulate impact; ability to influence and work cross-functionally across several clients and organizationsHighly organizational to manage shifting deadlines across your portfolio of clientsA willingness to take on new and exciting projects in the quickly changing digital landscapePassion for Maison MRKT portfolio clients a plus!
Created: 2025-02-25