Senior Account Executive - Fashion Division

Factory is a preeminent communications agency with offices in New York and Los Angeles. We sit at the unique intersection of style and ingenuity, deeply rooted in both current culture and our 20-year legacy. We work with companies to create moments that will spark the brand transformation to cult status. Our strategies combine traditional and digital activities, including public relations, brand development, social media, content creation, and influencer and celebrity integration. We're the agency behind media-fueled launches and creative storytelling for a dynamic portfolio of clients, including ASOS, Rebag, Henry Rose, Dr. Dennis Gross, Ray-Ban, John Varvatos, IKEA and MCM. Factory is entering an exciting new chapter filled with growth and creativity. Our team continues to impress with their ability to work nimbly across various industries, and achieve award-winning media relations for our clients. We are also fun to grab a drink with!SENIOR ACCOUNT EXECUTIVE - FashionFactory PR seeks a Senior Account Executive in its Fashion Division. The candidate should have a deep affinity for fashion and design, and be an avid consumer of media and popular culture. The position calls for an expert PR strategist, corporate communicator and client relationship expert. This position, which reports to the VP of Fashion, will coach and mentor a dynamic team including a coordinator and intern.PRIMARY RESPONSIBILITIESSecure strategic press coverage - including feature stores, news announcements, brand and Executive profiles, and product placement in top national & regional Liaise with clients and manage the daily client relationship across key corporate fashion accountsDevelop relevant brand assets used to secure coverage, including pitches and press kitsMaintain strong relationships and actively network with key fashion & commerce editors, stylists and influencers Create innovative seasonal strategies for large national and global brandsConceptualize and assist in execution of special events and activations Accompany clients and editors on domestic and international press trips Be apart of the professional development and mentorship junior team membersREQUIREMENTS Minimum 4-years fashion PR AGENCY experienceExperience working with corporate clients a MUSTOrganizational skills, attention to detail and follow up must be exemplarySuperior knowledge of fashion/consumer/retail media practices, as well as a phenomenal track record of garnering top-tier coverage Deep understanding of fashion & retail trends and marketExperience with event planning with big brand/big budget a plusExperience with supervision/mentoringStrong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleaguesHigh level of interest and proficiency in new media landscape including pitching conferences and podcasts Bachelors degree, preferably in Communications, Journalism, Public Relations, English, Marketing or a related fieldProficient in Powerpoint, Photoshop, Excel, Word, Cision, Fashion GPS and social media networks Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent YES attitudeCOMPENSATION & BENEFITS CULTURELife at Factory offers all the benefits of a stable, profitable and established company, but with a dynamic start-up culture. We place great importance on our people and their professional development. We seek creative thinkers, effective doers, glass ceiling breakers and the I-dont-know-if-thats-possible-but-let's-find-out-ers. We are the people who get great satisfaction in a job well done, who grab a ball and run with it and who celebrate together when we ace it. We take great pride in being different and promoting a workplace environment and culture based on positivity, inclusivity and collaboration.$$$Competitive salary commensurate with experience401K with employer matchingLife insurance HEALTH & WELLNESSHealth/Dental/Vision Insurance 100% covered Discounted gym and Peloton membership plus monthly credit Flexible Spending Account Mental Health and Wellness Stipend - $500 annuallyHealthAdvocate - Healthcare SupportOne Medical - On-Demand Primary CareTeledoc - Virtual HealthTalkSpace - Online Mental Health TherapyContinued Learning OpportunitiesPERKSFREE CitiBike 100% coveredDiscounted Metrocard/commutingAll staff events - Summer Picnic, Holiday Party, happy hours, karaoke, lunches, etcBirthday BonusesWORK LIFE BALANCETime off Work/life balance is important to us, we provide:Flexible/Hybrid work environmentAmple PTO & HolidaysEnd-of-year 10-day office closure for the holidaysSummer Friday ProgramFlex Sick TimePet friendly office

Created: 2025-02-25