Paid Media Manager - San Diego

Who we areWe are a digital marketing agency focused on growth through Paid Media, SEO, and conversion-focused design and copywriting. We have a hybrid team in San Francisco and San Diego, as well as a remote team throughout the US and internationally.We focus mainly on B2B lead generation, driving Marketing Qualified Leads and ultimately revenue for our clients to help their business bottom line. Our mission is to accelerate growth for remarkable brands - we work with businesses focused on high growth and ready to blow things out of the water!Here's how you and Upgrow can get aligned based on our core values:We Have Relentless Ownership• Results-driven, naturally competitive, and thrive on the challenge to achieve performance results for our clients as well as our internal company goals• This means you set appropriate expectations with clients and internally on meeting deadlines and ensure that quality work is delivered• Take ownership of the outcomes and can work collaboratively with the team in achieving that without making excuses or trying to sandbagWe Strive for Excellence• Pride in your craft and strive for excellence in the quality of the work produced• Lead and set the standard of excellence for the team to ensure that our clients are impressed and overjoyed by the quality of work we do and produceWe are Committed to Growing & Learning• Naturally curious and enjoy learning about the latest shifts in advertising trends/evolutions, technology advancements and product developments.• See the value in running training/mentoring, introducing/improving processes and knowledge sharingWe Win Together• Actively seek out to make yourself available to help, share knowledge and support your teammates• Work with through open/clear communication and following company's systems/processes• Celebrate and take joy not just in your own success, but the success of othersLife at Upgrow"‹We are a blend of remote and hybrid in-office teams and our close-knit US and international teams are spread across multiple US time zones, covering coast to coast. We are a high performing team that values output and results, vs input and micromanagement. This means we get sht done -  no bullsht, no politics, and no excuses. Every week we have company-wide meetings to sync together and get company level updates (e.g. sales, ops, people), and have short 15-minute daily team huddles to ensure everyone is aligned and not blocked. What will you do?As a Paid Media Manager, you will be the main point of contact for 5-8 key client accounts handling account management, strategy, and project management.  After studying each client and their industry, youll develop a strategy to achieve their performance goals, not just traffic but more importantly conversions.Youll then project manage the client strategy, campaign builds, audience build, creative and pixel tracking with the support of a Paid Media Specialist and the client. You will also provide reporting and project updates to clients in recurring meetings and handle client communications.Must Haves:Paid Media Mega-Mastery - Our business specializes in premium Paid Media strategy and execution. This role is for expert marketers skilled in driving growth through Google Ads and/or LinkedIn Ads. Were looking for top-tier professionals ready to deliver outstanding performance!Great communication skills - you are able to distill Paid Media strategy into easy to understand terms for clients (who may not be as savvy) to understand, get buy-in and appreciate the value of what we're doing, as well as overly communicative with internal teams for effective collaborationHighly organized & process driven - You can use project management tools to organize tasks, stay on top of multiple projects, and ensure client delivery.Analytical and data driven - you don't just make guesses as to why metrics go up or down, but are comfortable diving deep and analyzing data in order to draw actionable insights and conclusions. You have strong proficiency in Excel (pivot tables, building charts, vlookups)Results driven - you have a track record of achieving results, and if you're not getting results, you have an insatiable appetite to identify opportunities, get client buy-in and execute. You know how to identify where the opportunities are in order to move the needle, and not be focused on just checking off a checklist (although those are important)Real Experience - you have a proven track record of Paid Media achievements, with typically 3+ years of Google Ads/LinkedIn Ads experience of managing large budgets ($30k+ monthly)Passionate About Paid Media - your YouTube history is filled with Paid Media content, you are in the Paid Media forums, you could talk for hours about this stuff, it's more than a job - it's what makes you great professionally.Nice To Have:Experience in B2B SaaS/Enterprise technologyExperience in other Paid Media channels (e.g. Reddit Ads, Programmatic)Advanced knowledge of Google Tag Manager (using regex, datalayer, javascript)Web development skills (using HTML/CSS, Javascript)Experience with landing page optimization.Experience at an agency or startup, or as a consultant.Our work hours are typically your standard 40/wk. Core working hours are 8:30am to 5:30pm in your time zone (except EST which is 9am to 6pm). This means during work hours, you are in a focused environment where you are dedicating your time and attention to Upgrow with a good internet connection and good work space.Show me the moneyAlright, let's get to the point of why your time isn't free but valuable. Here's what we're offering in exchange for your services:Competitive base annual salary - starting from $75,000, but it can really vary depending on your experience, background and readiness. Were considering a range of candidates for years of experience, work history, skills, and management track record. We can chat more on the topic upfront if youre interested.High bonus potential! Annual company profit sharing, client renewals and case study bonuses (can add 20%+ to your salary if you're a high performer!)Paid health, dental, and vision Life and disability insuranceUnlimited PTO, plus 10 company holidaysSweet company swag that will quickly elevate your social status.Is this a good fit for me?Obviously, were biased, but here is our honest (as can be) assessment of the pros/cons of working at Upgrow "” in this role.Benefits to you and your careerHave an impact Every single person matters in our team. You're not some cog in a giant machine and the work that you do matters. We need people who have ideas to bring to the table and want to take action. This is your opportunity to step up to the plate and do things your way - this is the role in your career that youll look back on fondly and know you created something truly special and innovative.Work with genuinely good peopleDid we mention we want to get sht done with no bullsht? We have no room for internal politics and egos - we desire to see our clients and our team succeed without the unnecessary hindrancesHuge career upsideBecause we are small and nimble, we're able to identify high performers and move them quickly into larger roles and responsibilities vs. traditional conventions. We have performance incentives in place to reward high achieversHybrid setup (San Diego)We offer the flexibility of remote work plus the advantage of in-person work to foster enhanced collaboration, engagement and connectednessWho would NOT want to take this roleA good match for any role requires a great fit between team members and the company. There are amazing people who aren't in the right time/space in their careers to thrive and appreciate every role and that's totally ok! Just trying to keep it real here.It might not be a good fit for you, IF:You want to be told exactly what to do. While we have some processes documented and our team are not newbies, we need you to bring ideas to the table and make things better. So if youre looking for more of a straightforward execution role, this is not it.You're looking for a paycheck, not a career. If you're looking for a simple 9-5 job to collect a paycheck, then this isn't a place. We need people who are passionate about what they do, and have strong ownership.You're looking for chill, slow and easy. Being in a small agency, we pride ourselves in our ability to be nimble and move quickly for our clients. This means pivoting and executing quickly, without having all the information in front of you. We're looking for people who want to play to win vs. not to lose. This means you're looking for reasons and excuses on why you can't achieve your goals vs. figuring out what is needed in order for you to achieve your goals.If your schedule requires high flexibility, then this probably isnt your gig. If you are backpacking across Europe with sometimes spotty wifi then youre also going to have a hard time.Dealing with people in-person gives you social anxietyHow We Hire: A Look Inside Our Hiring Process1.Apply Online - Now that you have found a position that you have matched your skills and interests it's time to apply! Make sure to include a cover letter with your application for consideration.2.Application Review - Applications are read first by our friendly recruiter and hiring manager. a. Interviews - Our interview process consists of 3 interviews, a skills assessment, and a case study presentation. Short conversation via Zoom video with our Administrator.b. Conduct a short skills assessment to help us evaluate your skillset relevant to the positionc. Conversation with our co-founders.3.Case Study Presentation- The final step will be to share a case study of a project. Youll share a few slides to highlight your case study with a few peers from our team.4.You're in!- After the interview process, we will review everything and make a decision as a team. If you accept youll be part of the team and begin planning for the onboarding process!"‹

Created: 2025-02-25