Brand Strategist

About JConnellyJConnelly is an integrated communications agency headquartered in New York City, with offices throughout the United States, including Chicago, New Jersey and Florida, and most recently, Barcelona, Spain, marked by a European expansion. The agency serves multiple industries and sectors, including Financial Services, Technology, Consumer Packaged Goods, Professional Services, Personal and Executive Brands, Nonprofit Organizations and Crisis Communications and Special Situations. A testament to its culture, JConnelly has consistently been recognized as one of the "Best Places to Work" since 2011, ranks among the "Top Places to Work in PR" and was lauded by Forbes in its 2021 list of Americas Best PR Agencies.What We're Looking ForWe are looking for a Brand Strategist to join our team"”a creative thinker with a strategic mindset who can dissect brands, analyze market positioning, and craft compelling proposals that help drive new business.About the RoleAs a Brand Strategist, you will work closely with the Business Development team to develop marketing materials, generate leads, conduct brand analysis, and craft persuasive proposals. You will play a pivotal role in storytelling, ensuring our agency's value proposition resonates with potential clients. This role is ideal for someone who thrives in a strategic, fast-paced environment and has a strong understanding of PR and communications.ResponsibilitiesWriting & Communication-Persuasive Writing- Develop compelling narratives that showcase the agency's strengths and capabilities.Clarity & Conciseness- Write in a direct, engaging, and professional tone without unnecessary complexity.Storytelling- Craft case studies and proposals that bring our successes to life.Editing & Proofreading- Ensure all marketing and business development materials are polished and error-free.Strategic & Business Acumen-Brand & Market Analysis- Evaluate potential clients' brands, identify gaps, and position the agency effectively.Industry Research- Stay updated on industry trends, competitors, and potential client pain points.Proposal Development- Translate client needs into strategic proposals that align with their business goals.Budgeting & Pricing- Assist in structuring project fees, retainers, and deliverables.Project & Process Management-Proposal Structuring- Develop well-organized proposals that clearly communicate our services.Deadline Management- Work efficiently under tight deadlines, ensuring timely submission of proposals.Attention to Detail- Ensure proposals align with RFP requirements and client expectations.Collaboration & Internal Coordination-Cross-Functional Teamwork- Work with senior executives, creatives, and strategists to refine proposals.Interviewing Skills- Gather insights from internal subject matter experts.Feedback Incorporation- Iterate and refine proposals based on leadership input.Technology & Tools-Proposal & Content Creation Tools - Proficiency in Microsoft Word, PowerPoint, and proposal management software.CRM & Lead Tracking- Familiarity with HubSpot, or similar tools for managing leads.Presentation Design- Basic knowledge of layout, visuals, and slide decks for pitch presentations.Qualifications5+ years of experience in brand strategy, marketing, business development, or communications. Strong understanding of PR, communications, and marketing trends. Excellent writing, storytelling, and research skills. Experience developing proposals and marketing materials. Ability to synthesize complex information into compelling messaging. Strong organizational skills with the ability to manage multiple projects simultaneously. Proficiency in Microsoft Office Suite and CRM tools.Your Next Big Move Starts HereIf you're a strategic thinker who loves storytelling and brand development, we'd love to hear from you!

Created: 2025-02-24